Authors: Marshall Schott & Andrew Bromley
I like info, not solely as a result of I discover it attention-grabbing by itself, however it may be helpful in myriad methods. After all, on this day age, there’s a palpable cynicism with how sure varieties of info get used, and whereas I’m not personally afraid of Alexa figuring out that I choose to eat my apples lower into wedges with portion of peanut butter, I’m delicate to the priority.
Why am I harping about this?
For the previous few years, we’ve launched our annual Normal Homebrewer Survey the place we ask homebrewers to reply to a laundry listing of questions, lots of which aren’t even brewing associated. I can’t say for certain what would make anybody suppose {that a} group of nerdy homebrewers who get pleasure from messing round with beer would do something malicious with anonymously submitted info, nevertheless it comes up yearly. So, I simply need to reiterate that this survey was not executed in collaboration with another entity and can by no means be bought to a different entity.
Our objective has and all the time will probably be to supply a snapshot of what the fashionable homebrewer seems like, and will this info be used to enhance the interest, all the higher. Large cheers to the two,173 of us who took the time to reply honestly to this survey!
Following the preliminary evaluation of this knowledge, Infogram grasp Andrew Bromley did some comparisons with the findings from previous years and located some attention-grabbing traits.
Going Electrical
Use of electrical brewing programs has exploded previously few years with 2 in 5 individuals now report utilizing some type of electrical set-up of their all-grain brewing. Whereas homebrewers in Oceania and Europe depend on electrical rigs moreso than wherever else, it’s quickly rising in popularity in the US.
Much less Is Extra?
Total, individuals appear to be brewing lower than in years previous with 47% reporting they make 5 to 50 gallons/12 months, which is up from 41% on common between 2019-2021. Furthermore, 46% of respondents stated they spend lower than $50/month, up from 39% common over the prior 3 years, and 68% stated they typically go days with out consuming any homebrew, an 8% improve over the prior 3 years.
On-line Brewing Communities
We noticed a quite massive shift within the on-line brewing communities individuals reported preferring. Fb stays a preferred choice, however Reddit jumped from 23% to 30% to match the social media behemoth; curiously, youthful respondents are likely to choose Reddit whereas Fb is favored extra by the older crowd. YouTube and the AHA boards additionally made it to the highest of the listing this 12 months, with the most important margin of 60+ year-old brewers preferring the latter.
Thanks but once more to Andrew Bromley for analyzing the info and compiling it in a approach that’s simple to learn. And once more, enormous cheers to all the brewers on the market who took the time to finish this survey, we actually respect you serving to us get an image of what the fashionable homebrewer seems like!
In case you have any ideas about these survey outcomes or solutions for future surveys, please don’t hesitate to share them within the feedback part beneath!
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