In the event you noticed a market that was a sinking ship, would you bounce on board? That was bourbon 25 years in the past when clear spirits had been successful. Trey Zoeller joins the present as soon as once more to mirror on the previous 25 years. We dive into what it was like making an attempt to interrupt right into a neighborhood that didn’t need newcomers and the hurdles that got here together with it. To not point out, how he may get nice barrels of bourbon for a steal as a result of nobody needed them. Lastly, we speak in regards to the lightbulb second of Ocean that has really develop into his signature on the trade and if we are going to ever see Jefferson’s House Aged.
Present Notes:
- Above the Char with Fred Minnick (@fredminnick) talks about searching for flavors on white canine
- You had been 28 years outdated if you began Jefferson’s in 1997, inform us about that point.
- How do you know that there was a bunch of aged whiskey sitting round to purchase?
- What was is like making an attempt to promote whiskey between 1997 and 2002?
- Did you ever take into consideration closing up store and give up promoting whiskey?
- Had been you welcome to whiskey festivals?
- Why did Brown Forman and Heaven Hill ship you a stop and desist?
- What hurdles did you’ve gotten with sourcing early on and the way did you get forward of it?
- How did you deal with the decision when it got here to purchasing the 17yr Stitzel-Weller barrels?
- When did you understand you had been working out of 17yr barrels and also you needed to do one thing totally different?
- Inform us the background on Ocean and the lightbulb second
- At any given time, what number of barrels do you’ve gotten at sea or on river?
- What number of voyages are you so far?
- When can we count on Jefferson’s House Aged?
- @jeffersonsbourbon
- Help this podcast on Patreon
This put up first appeared on Bourbon Pursuit at https://bourbonpursuit.com/2022/06/16/362-25-years-of-jeffersons-bourbon-with-trey-zoeller/
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