Friday, June 24, 2022
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265: BEER IS DEAD | 4 Brewers Podcast


Episode 265 – That’s it. We’re all consuming White Claw, now. Beer was enjoyable whereas it lasted…


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Sure, it was enjoyable whereas it lasted certainly. Simply when craft beer was steadily gaining floor on the massive macro manufacturers, BOOM—exhausting seltzer, kombucha and canned wines steal the market and win over millennials, thereby crushing the beer trade and sending brewery house owners into panic.

Pictured: Naturdays, Wine, Hard Seltzer, and Hard Kombucha from epsisode 265.

This week, we’ve succumbed to the strain and determined to not struggle change and embrace the fizz and fruit. This isn’t the time to wallow within the despair of shedding the hand-crafted artisan ales and lagers of the previous, however to rejoice the long run!

CLAW THE SHIT OUT OF IT.

Watch the episode on YouTube: https://youtu.be/fcs-lzEkYKs

Episode Chapters:
00:00: SupportTheShitOutOfIt.com
00:08: Theme Music
00:17: Start Present
00:23: BEER IS DEAD
02:59: Pure Gentle Naturdays – Anheuser-Busch
09:29: Pure Lime – White Claw Onerous Seltzer
16:29: Clementine Hibiscus – Bon & Viv Spiked Seltzer
19:42: California Rosé – Nomikai
24:45: Sauvignon Blanc 2018 – Kim Crawford Wines
34:08: Midnight Painkiller – JuneShine
41:51: fourbrewers.com

Beers from this week’s episode:
Pure Gentle Naturdays – Anheuser-Busch
Pure Lime – White Claw Onerous Seltzer
Clementine Hibiscus – Bon & Viv Spiked Seltzer
California Rosé – Nomikai
Sauvignon Blanc 2018 – Kim Crawford Wines
Midnight Painkiller – JuneShine

Direct audio: MP3

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Theme Track: The Sleeping Sea King



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