Glenmorangie Highland single malt Scotch whisky is becoming a member of forces with Dominic Ciambrone, Founding father of The Shoe Surgeon and titan of the bespoke sneaker trade, to launch a multifaceted year-long partnership that may function a limited-edition drop, studio concert events, workshops and extra. The partnership will leverage the boundary-breaking ethos of each Glenmorangie and The Shoe Surgeon, inviting a wider viewers to expertise the great world of whisky and the intersection of sneaker tradition and single malts.
Glenmorangie has earned recognition worldwide for its endlessly imaginative method to whisky-making, which has created a welcoming area for newcomers and an thrilling vary for connoisseurs. Now, the model is constant its quest to reimagine the boundaries of the class with assist from The Shoe Surgeon. The manufacturers’ parallel deal with approach and innovation made this a pure partnership and thrilling alternative to attraction to a bigger viewers in sudden new methods.
Impressed by a “What if…?” mindset, Glenmorangie Director of Whisky Creation Dr. Invoice Lumsden’s free-wheeling but scientific whisky-making method is mirrored by means of Dominic Ciambrone’s reimagination of timeless classics and celebration of customization. As a way to attraction to a wider viewers, the partnership will showcase the merging of whisky and bespoke trend tradition in numerous methods all year long.
“Collaboration is so vital as we search for sudden methods to introduce new audiences to scotch whisky. The partnership between Glenmorangie and The Shoe Surgeon permits us to succeed in a wider viewers in a means that feels genuine and thrilling to them,” says Allison Varone, VP Rising Manufacturers at Moët Hennessy. “As we work to make the whisky class extra various and approachable, it’s vital for us to accomplice with manufacturers or individuals, like Dominic, that share the identical targets.”
As a part of the partnership, Glenmorangie branding will probably be built-in all through The Shoe Surgeon’s studios, and the distillery’s award-winning portfolio will probably be poured throughout occasions all year long together with, concert events, and customization workshops and extra.
“We function on the highest stage in all the pieces we do. Glenmorangie is about elevation, luxurious and craftsmanship. We’re proud to accomplice with those that share the identical imaginative and prescient and customary for high quality and excellence as we do,” Ciambrone mentioned.
The partnership kicked off on April 30 with a particular occasion celebrating the highly-anticipated opening of The Shoe Surgeon’s new studio in Los Angeles, California. Customers are inspired to remain up-to-date about thrilling partnership information and occasions this summer season by following alongside at @GlenmorangieUSA and @TheSurgeon.
