The craft beer pioneer Lagunitas Brewing Firm has introduced a packaging redesign throughout its portfolio of manufacturers.
The acquainted Lagunitas canine is now front-and-center on all cans, bottles and packs, which can hit cabinets starting in October.
“We scrutinized our present packaging and decided we wanted our look to higher match the standard of our nice brews,” says Paige Guzman, Lagunitas chief advertising and marketing officer. “We refreshed our packaging design to construct consistency throughout codecs and types, and to function the Lagunitas canine in a much bigger manner. The brand new designs replicate the persona of the brews, and brings within the playful, unique model that Lagunitas is understood for, in addition to offers customers a way for what they’d expertise in the event that they picked up a Lagunitas brew.”
“We didn’t take this variation frivolously. The redesign is a giant enterprise and funding, and we needed to make sure we went about it in the proper manner,” Guzman provides. “To land on one of the best new packaging design, we talked to customers and followers of our model each step of the best way, together with conducting focus teams, interviews and quantitative analysis.”
Lagunitas additionally engaged its distributor community and obtained suggestions, which the corporate carried out.For a close-up of the packaging redesign, go to the Lagunitas brew finder to search out it within the retailer starting in late-October.
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