Blended Scotch model Johnnie Walker has introduced a partnership with UK nightlife discovery app, DUSK, to present away 270,000 Johnnie Walker and lemonades at collaborating venues throughout the nation.
The collaboration goals to introduce whisky to a brand new era with DUSK giving customers one free drink a day alongside unique gives all year long.
“We’re placing to mattress this old-school notion that whisky must be drunk over a dice of ice, or straight,” chief government and co-founder of DUSK, Sophie Abrahamovitch.
“The brand new era of drinkers on DUSK desire a longer drink, that’s much less overpowering, however nonetheless stuffed with flavour – the Johnnie & Lemonade is the proper resolution.
“All of the message testing and real-time viewers suggestions we gather might be essential as Johnnie Walker focus extra on accessible serves.”
The partnership is anticipated to drive £4 million in income for collaborating venues by way of a 12.5% uptick in gross sales of Johnnie Walker Black Label.
“DUSK, are the proper digital companions to ask folks to do that easy serve,” stated Craig Watt, senior model supervisor on Johnnie Walker.
“Offering customers with inspiration and supporting the commerce by driving footfall and boosting income for bars up and down the nation.
“The brand new Johnnie & Lemonade serve will invite tens of millions extra into the scrumptious whisky class. We wish as many individuals as potential to have the prospect to attempt the candy, spice and smoke of Johnnie Walker Black Label in an extended, refreshing-tasting drink.”
