818 Tequila, the award-winning Tequila model based by Kendall Jenner, introduced at the moment the launch of Eight Reserve by 818 – an ultra-premium Añejo Reserve that can be out there for buy in September.
The debut of Eight Reserve by 818 marks an enlargement for the model to new shoppers. This comes on the heels of the corporate’s first 12 months successes together with changing into the best-selling new spirit model of 2021 in america (Supply: Nielsen & IRI Whole US, Multi Outlet + Comfort). The model has additionally received 25 blind tasting awards at eight worldwide spirits competitions.
Developed within the coronary heart of Jalisco, Mexico, the brand new Eight Reserve liquid is a mix of one-year-old Añejo and further Añejos as previous as eight years which creates a stage of complexity, softness and depth not often skilled in Tequila. The result’s a chic expression that’s easy and wealthy, made to be loved neat whereas celebrating life’s particular moments.
“The launch of Eight Reserve is a milestone second for the 818 Tequila model,” mentioned Kendall Jenner, Founding father of 818 Tequila. “We’re always trying to innovate and with this new liquid we’re constructing on what makes 818 Blanco, Reposado, and Añejo so stunning and sophisticated and taking it to the following stage. It’s been unimaginable to work alongside our staff in Mexico to develop Eight Reserve.”
The Eight Reserve bottle is simply as particular as its liquid. The handmade ceramic decanter is produced by artisans in Pachuca, Mexico, and the eight form symbolizes this second in 818’s historical past – an unforgettable form made for passing fingers and infinite tequila enjoyment.
Retailing for $200 SRP and coming in 750mL, Eight Reserve can be rolling out for buy on September 19 beginning in New York, Texas, Florida, Nevada, Illinois and California, with extra states launching by the tip of the 12 months. Eight Reserve may even be out there to order on-line by alcohol marketplaces.
“Our Eight Reserve Tequila Añejo is a mix that’s as harmonious as it’s distinctive,” mentioned David Yan González, Director of Tequila Operations at 818 Tequila. “Aged in French and American barrels, the Tequila is a masterful Añejo mix that’s splendidly wealthy and layered. We’re proud to introduce this scrumptious product.”
The launch of Eight Reserve will increase 818 Tequila’s client base, coming to cabinets at a time when Individuals are spending extra on premium Tequila and Mezcal. In keeping with new information from the IWSR, US Tequila consumption jumped 27% in 2021 and is anticipated to surpass vodka gross sales by 2023, making it the US’s most-purchased spirit class.
Friends attending the model’s annual 8.18 celebration, hosted at Soho Home’s Little Seashore Home Malibu, have been among the many first to style the brand new liquid, joined by Kendall Jenner and her 818 Tequila staff.
From its 1% for the Planet giveback to partnering with S.A.C.R.E.D. – a nonprofit that helps Mexican communities the place heritage agave spirits are made – and dealing with native, family-owned companies in Jalisco, Mexico and sustainable suppliers, 818 Tequila embodies an rising client ethos.
