4 years within the making, the customer expertise is the seventh of Diageo’s whisky model properties to be reimagined as a part of the corporate’s £185 million funding in whisky tourism, additionally finishing the transformation of its 4 distilleries, Glenkinchie, Cardhu, Caol Ila and Clynelish.
Barbara Smith, managing director of Diageo’s Scotland Model Properties, stated: “Caol Ila is the final of our reimagined model properties to be unveiled and it’s really one thing particular. Islay is understood world wide for its whisky and we’ve ensured that our customer expertise not solely tells the story of the Caol Ila model but additionally the function whisky performs within the island’s historical past.
“The brand new constructing will supply one thing new to guests and in addition to locals who will be capable to come for social events or simply to easily benefit from the views. We sit up for welcoming individuals from close to and much now that our doorways are formally open,” Smith added.
The expertise consists of vistas of the neighbouring island of Jura, a retail house, a bar with ground to ceiling home windows, and immersive storytelling rooms showcasing Caol Ila’s historical past and craft.
In July, Diageo reported that international scotch natural web gross sales grew 29% year-on-year with double digit development throughout all areas and Johnnie Walker was up 34%.
Together with Diageo’s different 13 customer experiences in Scotland, Caol Ila holds a Inexperienced Tourism Gold Award, the very best sustainability accolade for a customer attraction.
