Johnnie Walker has launched its Blue Label Cities of the Future 2220 sequence. Wanting 200 years previous the model’s bicentenary, which it celebrated in 2020, the brand new collections finds the Scotch whisky makers looking for to create an “impressed imaginative and prescient of tomorrow,” with a utopian visualisation of world cities two centuries years from now.
Johnnie Walker labored with famend digital artist Luke Halls to create 10 restricted version designs for Johnnie Walker Blue Label. The bottles characteristic reworked cityscapes and skylines that embrace new scientific developments. Locales included within the assortment are London, Hainan, Taipei, Mexico Metropolis, Seoul, Sydney, Bangkok, Berlin, and Singapore, in addition to the planet Mars.
“The Johnnie Walker journey is 200 years within the making, since these early days when our founder John Walker first threw open the doorways to a small grocery store in rural Scotland in 1820, we’ve at all times seemed to the long run with a defiant optimism and a agency perception in progress,” stated Emma Walker, Johnnie Walker grasp blender. “Like those that got here earlier than us, we stride ahead with eyes firmly on the horizon, shifting towards a future teeming with limitless prospects and a perception that we are able to, collectively, create a greater tomorrow. Luke’s illustrations are the thrilling embodiment of this ideally suited.”
Halls stated about his designs, “The concept of continued collective progress on the planet actually fires my creativeness – I like that Johnnie Walker is so forward-looking in its strategy. That’s why eager about how these cities would possibly look sooner or later is so fascinating to me. What excites me is the possibility to deliver this to life with the identical dedication to craft that the group deliver to Johnnie Walker Blue Label.
“A part of the fantastic thing about Johnnie Walker Blue Label is that the whiskies used to craft this distinctive Scotch have been laid down a few years in the past, so whisky makers need to look into the long run and create an image of the flavour that individuals will probably be having fun with in a number of a long time time – that is a rare ability. I hope my glimpse of the long run pays tribute to this experience.”
For extra info, head over to Johnnie Walker’s official web site.
In Could, Johnnie Walker unveiled a brand new limited-edition whisky, Johnnie Walker Black Label Sherry End.
