Johnnie Walker has unveiled the fifth bottling in its iconic Ghost and Uncommon collection, Johnnie Walker Blue Label Ghost and Uncommon Port Dundas Grasp Set. To deliver the bottling to whisky lovers across the globe, the model partnered with BlockBar and Vayner3.
The restricted version Johnnie Walker Ghost and Uncommon collection is crafted utilizing irreplaceable “ghost” Scotch whiskies and different uncommon expressions from the Johnnie Walker reserves used to create the enduring Blue Label. This newest launch explores the character of remarkable and uncommon whiskies from certainly one of world’s most well-known Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas.
This distillery, nestled on the banks of the Forth and Clyde Canal, shipped its distinct Scotch from Glasgow to ports throughout the globe for practically 200 years. In-built 1811, Port Dundas grew to become a whisky mixing powerhouse recognized for its distinctive candy and delicate grain character earlier than Diageo shuttered it in 2010.
In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Uncommon launch from Grasp Blender Emma Walker, collectors can safe 1 of 75 restricted version Ghost and Uncommon Port Dundas Grasp Units completely out there on BlockBar.com. The Grasp Units characteristic a bodily 1L bottle with signature by Emma Walker; the NFT bottle (digital model of the bottle); a novel digital artwork piece by award-winning generative AI artist and photographer Ivona Tau; and entry to an unique digital storytelling expertise with Emma Walker and Ivona Tau.
Ivona’s NFT artwork on this Grasp Set attracts inspiration from the very important factor and drive of nature, water, and builds upon her “Below the Waves” undertaking. Her course of consisted of a number of levels of AI to create 75 distinctive NFTs that seize the juxtaposition between the fixed circulation of water and the water tamed inside every bottle of Ghost and Uncommon Port Dundas. Every of the 75 NFTs will differ, making them as uncommon because the whisky itself.
“It’s unimaginable to see world manufacturers like Johnnie Walker investing in digital creators to deliver visibility to our work,” says Tau. “I’m proud to have had the chance to collaborate with Johnnie Walker and share my inventive imaginative and prescient of this limited-edition whisky launch with communities in Web3.”
The unique Johnnie Walker Blue Label Ghost and Uncommon Grasp Units are a celebration of Port Dundas’ legacy, the unimaginable craftsmanship of Johnnie Walker Grasp Blender Emma Walker, and the Web3 cultural revolution.
The Johnnie Walker crew of whisky makers, led by Walker, handpicked essentially the most distinctive expressions of maturing whisky from Port Dundas for this new restricted version. Walker selected a small variety of distinctive, aged whiskies from the reserves, all matured in two completely different wooden varieties so as to add depth and layers to the mix. Ghost and Uncommon Port Dundas contains a contact of creamy vanilla notes from whiskies aged in second fill American oak casks and refined wooden spice from Scotch matured in first fill extremely charred American oak casks.
“Port Dundas was, in its day, one of many best Grain Whisky distilleries on the earth and the uncommon expressions that we’ve chosen from our reserves are a few of the most distinctive it has ever produced. Their gradual maturation permits the candy and delicate Grain character to blossom,” Emma says. “These uncommon whiskies spotlight the distillery character of Port Dundas, completely showcasing the great depth of taste that this Grain Whisky brings to Johnnie Walker Blue Label. It’s unimaginable character impressed us to create one thing really extraordinary that pays correct tribute to the whisky makers of this storied Glasgow distillery.”
To enrich the aromatic wooden spice character of Port Dundas, Emma and her crew hand-selected two different “ghost” whiskies from the distilleries of Cambus and Brora earlier than combining these with different uncommon Scotch from 5 iconic distilleries. Creamy, wooden notes from Port Dundas embrace the vanilla and mushy smoke from the “ghost” whiskies of Cambus and unique shares of Brora. Different very uncommon whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine, and Auchroisk bringing aromas of peaches and berries.
This unique NFT alternative follows the profitable Web3 campaigns for the launch of Johnnie Walker Masters of Flavour 48-Yr-Outdated.
In celebration of the achievements of Walker and Tau, Johnnie Walker is creating extra alternatives for ladies to realize their objectives with a devoted enterprise grant by means of IFundWomen – the go-to funding market for women-owned companies. IFundWomen is an ongoing accomplice within the Johnnie Walker ‘First Strides’ initiative, which goals to rejoice and allow individuals and organizations transferring tradition ahead.
“For our second NFT launch, we selected to create the Ghost and Uncommon Port Dundas Grasp Set as a result of it permits us to take the patron into the Johnnie Walker world, past the tasting of whisky, and discover our iconic, uncommon reserves,” says Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. “As a pacesetter in whisky innovation and a champion of collective progress, Johnnie Walker will proceed to foster significant relationships with customers by championing the creators and group leaders in Web3. Keep tuned for extra thrilling collaborations on the horizon.”
“BlockBar unlocks unique entry to a few of the scarcest liquids on the earth and we’re proud to be partnering with probably the most iconic whisky manufacturers for the launch of its Johnnie Walker Blue Label Ghost and Uncommon Port Dundas,” says Dov Falic, BlockBar co-founder & CEO. “One in all our missions at BlockBar is to assist ladies in wine, spirits and web3 so we’re additionally delighted to assist IFundWomen by means of this collaboration.”
“We’re thrilled to accomplice with Johnnie Walker and the broader Diageo portfolio, as the corporate continues their journey in Web3, specializing in empowering creators and constructing unique group experiences that talk to their heritage, craftsmanship, and authenticity,” mentioned Avery Akkineni, President of Vayner3. “The most recent Johnnie Walker Ghost and Uncommon x Ivona Tau collaborative launch on Blockbar.com will probably be a possibility to ship new and thrilling experiences for each spirit collectors and the Web3 group.”
The 75 restricted version Ghost and Uncommon Port Dundas Grasp Units will drop on BlockBar.com at 10AM EST on Friday, September 9. The NFT is priced at $775 USD (approx. 0.51 ETH), and could also be bought from BlockBar.com with ETH or bank card. At 10AM, the primary customers to order the bottle will then have 10 minutes to checkout. Customers who efficiently try will obtain an NFT (digital model) representing a proof of authenticity and possession of the bodily bottle, which is saved with BlockBar till the bottle proprietor is able to “burn” the NFT to redeem. Bottle house owners can present or resell this NFT on the BlockBar.com market.
For extra data, head over to Johnnie Walker’s official web site.
Final 12 months, Johnnie Walker added Pittyvaich to its Blue Label Ghost & Uncommon collection.
