All-new digital residence for the JaM Cellars model and it’s easy-to-love wines, reimagined by branding studio Makers & Allies
Napa, CA (August 31, 2022) – JaM Cellars, the maker of best-selling wines together with Butter Chardonnay and JaM Cabernet, broadcasts the all-new www.jamcellars.com, created by award-winning wine and spirits branding studio Makers & Allies. The brand new digital expertise is designed to deliver the enjoyment of JaM Cellars wines to life with beautiful images, an entertaining consumer expertise and easy-to-use utility.
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio options Butter by JaM Cellars—together with Butter Chardonnay, Butter Cab, and Butter Bubbles—together with JaM Cabernet, Toast Glowing, and Sugar Candy White. The imagery-driven new web site shines a highlight on these wines and their particular person personalities and conjures up wine lovers to “Go Past the Bottle” with suggestions for music, recipes, motion pictures, and extra. The location additionally options improved product discoverability via a personalised wine aisle geo-locator; buttons to native wine supply companies; and a “What’s your JaM?” character quiz to match you to your excellent pour.
“Our intention was to create a welcoming, pleasant web site that’s enjoyable to discover and share—similar to our wines. If folks need to know extra about how John and Michele began these wines they will. Or they will immerse in tons of of the way to take pleasure in our best-selling Butter Chardonnay. For wine and music lovers it’s the last word vacation spot for assembly up with us on-line, or in actual life with wine in hand and world-class musicians on stage or display. And naturally, there’s an invite to take a look at our downtown Napa vineyard with our Napa Valley unique wines” stated Sarah Montague, CMO of JaM Cellars. “The brand new web site does a improbable job of bringing each side of our wines to life in a means that I’ve not seen earlier than within the wine business. I’m extremely pleased with the passionate crew that stewarded this challenge and delighted that we are able to lastly unveil it.”
JaM Cellars’ reference to music is profound and the brand new web site showcases the model’s deep love and help of the music business. Guests to the positioning can have the chance to be taught extra about JaM Cellars’ strong ecosystem of music-related programming, from their sponsorship of BottleRock Napa Valley or OHANA Fest, their music venues together with the JaM Cellars Ballroom in downtown Napa, their JaMHappyHour digital performances, their iHeartRadio station, and their partnership with Candy Reduction Musicians Fund. The brand new web site additionally brings JaM Cellars’ Wine & Music Studio in downtown Napa to middle stage with a 360-degree digital tour and an outline of their weekly live-music JaMSessions.
“Makers & Allies was thrilled to win the chance to work with JaM Cellars on the redesign of their new web site expertise. The JaM Cellars crew’s thrilling imaginative and prescient impressed us to go above and past in attending to know the model and really deliver it to life on-line. This web site is likely one of the most dynamic and versatile websites we now have created, it’s full of tons of knowledge showcased in a easy and entertaining means. The content material, imagery, movies, podcasts, occasions listings, playlists and Summer time Competition JaMs radio station ship complete model immersion as seasons and events change—it’s an extremely highly effective advertising and marketing software for the model,” stated Garrett Deiter, Founding father of Makers & Allies.
The brand new web site will mirror JaM Cellars year-round actions and can replace ceaselessly with the model’s newest product information, occasions, campaigns, ticket giveaways and extra to draw new wine lovers and preserve present JaMFans engaged.
About JaM Cellars
JaM Cellars is all about easy-to-love, every-day wines. Made by Napa Valley vintners John and Michele Truchard (the “J” and “M” in JaM), the JaM Cellars portfolio options Butter by JaM Cellars—together with Butter Chardonnay, Butter Cab, and Butter Bubbles—together with JaM Cabernet, Toast Glowing, and Sugar Candy White. All these wines are wealthy, daring, luscious and dwell as much as their names. Butter Chardonnay melts in your mouth, JaM Cabernet is berry-licious, Butter Cab is silky easy, Toast Glowing is a juicy celebration, Butter Bubbles is a brilliant and creamy bubbly, and Sugar Candy White vegetation only a kiss of sweetness. Butter Chardonnay can be accessible in enjoyable, grab-and-go, single-serve 250ml ButterCans—every a few glass and a half, additionally accessible in a 4-pack. JaM Cellars wines are supposed to be loved anytime—whether or not it’s an important day or every-day celebration. In 2022, Butter Chardonnay, one of many bestselling chardonnays within the U.S. over $12, was acknowledged as a 2021 Influence Blue Chip Model award winner for 10 years of consecutive progress. Try JaM Cellars on Fb and Instagram @jamcellars #JaMCellars or JaMCellars.com.
