Steven Urberg Joins Award-Successful Portfolio
Petaluma, CA—September 7, 2022—Purple Manufacturers, an acclaimed wine and spirits firm, is thrilled to announce the appointment of Steven Urberg as Director of Winemaking for all manufacturers together with Raeburn, Scattered Peaks, Avalon, and 4 Vines.
“We’re excited to welcome Steven, a confirmed trade chief, to our winemaking group,” says Aaron Webb, President and CEO of Purple Manufacturers. “Steven has obtained quite a few accolades as an completed winemaker and shall be instrumental in accelerating our portfolio’s continued progress.”
Urberg’s hiring comes as Purple Manufacturers continues to extend gross sales and drive innovation. Raeburn Vineyard has greater than thirty 90+ level scores in its final three vintages and is a three-time Affect e-newsletter Sizzling Prospect winner. The vineyard produces a high 5 ultra-premium Chardonnay, a high eight luxurious Pinot Noir rising at 66 %, and a Vivino-favorite Rosé. Raeburn will launch a Cabernet Sauvignon this fall and is about to ship 30K circumstances within the first 12 months. A current examine from Quini, a wine sensory analysis group, discovered that females aged 42-57 want Raeburn Chardonnay over the opposite high 5 ultra-premium Chardonnays.
The innovation continues with Scattered Peaks, a nod to Founder Derek Benham’s love for snowboarding and browsing, which seeks out spectacular fruit from the area’s most extremely prized sub-appellations and single winery parcels to supply classically styled Napa Valley wines. The Scattered Peaks portfolio contains three critically acclaimed Cabernet Sauvignon bottlings – one Napa Valley Cabernet mixing the very best of the area, two charismatic single-vineyard choices from Morisoli Winery within the Rutherford AVA, and Sage Ridge Winery excessive up within the hills east of St. Helena, respectively – and the current addition of a Napa Valley Fumé Blanc with clear notes of citrus and a delicate kiss of oak.
Urberg brings over 25-years of winemaking expertise most lately as Director of Winemaking at Gloria Ferrer Vineyard & WindVane Wines in Sonoma, CA the place he obtained over 100 and thirty 90+ level scores from Wine Spectator and Wine Fanatic. Urberg has expertise directing vineyard and cellar operations, managing facility upgrades, sourcing, and planning. Steve will report back to Aaron Webb, President and CEO of Purple Manufacturers.
“This group at Purple Manufacturers has been making excellent wines,” says Urberg. “I stay up for becoming a member of the group and persevering with to work with excellent grapes from essentially the most sought-after vineyards in Napa, Sonoma, and elsewhere.”
ABOUT PURPLE BRANDS
Based by Derek Benham in 2001, Purple Manufacturers is a brand-led enterprise with an acclaimed portfolio of wines and rising spirits manufacturers. The corporate’s vineyard operations within the Russian River Valley, Sonoma County and Napa Valley are all Licensed Sustainable by the California Sustainable Winegrowing Alliance, an unique certification held by solely 4 % of California wineries. Raeburn Vineyard features a top-5 ultra-premium Chardonnay, a high eight best-selling luxurious Pinot Noir, and a Vivino-favorite Rosé; the vineyard has earned three consecutive Affect Publication “Sizzling Prospect” awards, 2018-2020. Becoming a member of Raeburn are Napa Valley Cabernet Sauvignon specialist Scattered Peaks, Avalon Vineyard, 4 Vines, and a portfolio of unique manufacturers. Purple Manufacturers’ spirits portfolio was launched in 2015. Redwood Empire Whiskey, impressed by Northern California’s big redwoods, is defining what it means to be a California Whiskey. The fast-growing distillery has amassed the most important stock of growing old whiskey within the state, together with a bourbon, rye, blended whiskey, and two bottled-in-bond expressions. D. George Benham’s Gin rounds out the portfolio with a botanical-focused spirit. https://purplebrands.com/
