Jack Daniel’s and McLaren Racing Announce New Partnership
Tennessee Whiskey model might be Official Accomplice of Method 1 crew starting in 2023
Lynchburg, Tennessee (September 13, 2022) – Jack Daniel’s and McLaren Racing introduced at this time a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Accomplice of the McLaren Method 1 Crew starting in 2023. Jack Daniel’s has over 155 years of heritage in crafting whiskey and can enter Method 1 for the primary time with McLaren to evolve its international presence and attain new customers.
“Getting into the fast-growing world of Method 1 with McLaren Racing aligns completely with our imaginative and prescient to make Jack Daniel’s essentially the most iconic spirits model globally,” stated Sophia Angelis, Jack Daniel’s SVP, International Managing Director. “Jack Daniel’s and McLaren Racing have all the time been daring, assured manufacturers and we’re excited in regards to the platform that this partnership presents for Jack Daniel’s and McLaren to take our accountable consuming message to a brand new viewers and have interaction followers all around the world.”
Jack Daniel’s branding might be featured on the nostril of McLaren’s 2023 F1 automobiles in addition to on the driving force’s overalls and pit crew’s helmets. McLaren and Jack Daniel’s will host quite a lot of occasions and media and hospitality packages all through the 2023 F1 season. The 2 manufacturers may also collaborate to develop McLaren and Jack Daniel’s-themed packages at shops in addition to create customized advertising and marketing and promoting campaigns together with a particular version bottle in choose markets in 2023.
“We’re thrilled to welcome Jack Daniel’s to the McLaren F1 Crew,” stated Zak Brown, McLaren Racing CEO. “Collectively we’ll look to succeed in new audiences in addition to internet hosting quite a lot of occasions collectively. 2023 is a vital yr for McLaren as we commemorate our sixtieth birthday, and we’re excited to have a good time with an iconic model like Jack Daniel’s by our facet.”
About McLaren Racing
McLaren Racing was based by New Zealand racing driver Bruce McLaren in 1963. The crew entered its first Method 1 race in 1966, since then McLaren has received 20 Method 1 world championships, greater than 180 Method 1 grands prix, the Indianapolis 500 3 times, and the Le Mans 24 Hours at its first try.
The crew competes within the FIA Method 1 World Championship with Lando Norris and Daniel Ricciardo, the NTT INDYCAR Sequence with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist, and the Excessive E Championship with Emma Gilmour and Tanner Foust. McLaren will compete in Season 9 of the FIA Method E World Championship in 2022/23.
McLaren was the primary F1 crew to be awarded the Carbon Belief Normal in 2010 and has retained it since on a bi-annual foundation, most lately in February 2021. The crew was additionally the primary in F1 to be given the FIA Sustainability Accreditation Award at a three-star stage in 2013 as a part of the FIA Environmental Certification framework, earlier than turning into a signatory to the UN Sports activities for Local weather Motion Dedication in 2021.
About Jack Daniel’s
Formally registered by the U.S. Authorities in 1866 and primarily based in Lynchburg, Tenn., the Jack Daniel Distillery is the primary registered distillery in america and is on the Nationwide Register of Historic Locations. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Previous No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Hearth, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Rye, Jack Daniel’s Sinatra Choose and Jack Daniel’s Nation Cocktails. At this time, Jack Daniel’s is a real international icon discovered in additional than 170 international locations around the globe and is essentially the most useful spirits model on the earth as acknowledged by Interbrand.
Please Drink Responsibly.
Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2022 Jack Daniel’s. All rights reserved.
