ASHEVILLE, North Carolina – Highland Brewing Firm is happy to announce that Nikki Mitchell will be a part of the brewery’s govt management group as Vice President of Model Growth. Mitchell has been with the brewery for 5 years. She was promoted from Non-public Occasions Gross sales Supervisor to Hospitality Director earlier than taking up this new function. Mitchell joins the Highland govt group as the one non-family member. The manager group now consists of Mitchell, Founder Oscar Wong, President/CEO Leah Wong Ashburn, and Vice President Brock Ashburn.
Leah Wong Ashburn stated “I’m delighted and proud to be alongside Nikki as she takes on this vital place. She has constructed momentum and teamwork via visionary management onsite, and completely shined throughout the pandemic. She is going to infuse her power and delight in Highland into our regional footprint in any respect tiers.”
Beneath is a short sequence of questions and responses from Mitchell about her new function.
Inform us about your historical past and among the highlights out of your work at Highland. I moved to Asheville in 2002 and have lived in western North Carolina for many of my life. I used to be born in Hickory and attended the College of Georgia. I joined Highland in 2017 as a contracted gross sales skilled for the budding personal occasions program. Earlier than that, I spent seven years working with Asheville Radio Group. My journey with Highland solidified in 2018 once I moved from contractor to worker. As Non-public Occasions Gross sales Supervisor, I grew income by 40% in my first 12 months and developed new occasion packages and visitor choices. With that success, I constructed a model for Highland’s personal occasions, enhanced the aesthetics of our venues, and created a brand new Non-public Occasions Division. In 2020, I led the creation of a unified Non-public Occasions and Taproom group that allowed us to navigate new COVID-related service protocols and workers roles. The success of that integration led to my promotion to Hospitality Director in July 2020. My best supply of delight in that function was reimagining the profession path of our Hospitality group. We created construction to draw Hospitality professionals with full-time, benefited positions and profession development. We selected to shut our brewery Taproom from January to early March 2021 to restructure roles, do service coaching, and renovate our taproom. The adjustments have been impactful and, even with two months of closure, Taproom income grew 20% in 2021 over 2019. We additionally opened our Downtown Taproom within the S&W Market in 2021 making the Hospitality Division the biggest group at Highland. We’re poised for record-breaking development with the brewery taproom and personal occasions in 2022.
What are you enthusiastic about with this new VP of Model Growth place? I’m excited to reap the spirit of hospitality in our market. By embracing our wholesale companions and regional shoppers as “friends”, we’ll additional our mission of crafting connections via beer and past. The Model Growth group will transfer Highland ahead by aligning Innovation Brewing, Gross sales & Advertising and marketing, Tradition, and Hospitality. Collectively, we’ll construct on the success we’ve seen with our beer and brewery vacation spot to showcase it regionally to shoppers and our wholesale companions. Harnessing and sharing that brewery expertise can be a recreation changer for Highland.
What challenges do you foresee? Craft beer continues to face turbulent waters. Crafting probably the most acceptable methods to assist our firm and our clients is not going to be simple. Highland has been a pioneer in craft for nearly 30 years. Challenges aren’t international. We’re resilient, progressive, and scrappy! We worth high quality, integrity, and teamwork and I’m assured in our potential to face the challenges which may be forward.
ABOUT HIGHLAND BREWING
Highland Brewing was based in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it because the pioneer of Asheville, NC’s now booming craft beer trade. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Tennessee, and Georgia. Highland is dedicated to high quality and sustainability, boasting the sixth largest photo voltaic array in an American craft brewery. As we speak, the corporate is led by Wong’s daughter, Leah Wong Ashburn, and serves as the biggest unbiased, family-owned, and operated brewery native to the Southeast. Positioned in a rehabilitated manufacturing facility in East Asheville, the brewery affords house for guests to get pleasure from limited-release beers, strolling trails, volleyball courts, and stay music. In spring 2021, the brewery opened its second taproom and returned to downtown Asheville. The Downtown Taproom throughout the S&W Market, Asheville’s first meals corridor, is a good spot to strive a style of town.
For Extra Data:
https://www.highlandbrewing.com
