(Memphis, TN) — WISEACRE Brewing Firm right now proclaims its plans to re-launch distribution all through the better Chicagoland space this week, after a greater than two-year hiatus because of the COVID-19 pandemic. Because of a distribution partnership with Lakeshore Beverage, three of WISEACRE’s beers – Gotta Get As much as Get Down Espresso Milk Stout (made with Chicago’s Metropolis Espresso) and the Nice American Beer Competition Bronze Medal-winning Tiny Bomb Pilsner, in addition to a rotating seasonal beer lineup (which can quickly function Strizzle IPA) – shall be obtainable all through Chicago, together with almost 30 Binny’s areas.
“Shortly after COVID hit in March 2020, we stopped delivery beer as much as Chicago. There was a lot uncertainty on the time, and a lot disruption to our business since, that we’re simply now in a position to relaunch with actual goal. Useless to remain, we had our fingers full with our new facility as did our associate Lakeshore Beverage, so we hit PAUSE,” mentioned Kellan Bartosch, co-founder of WISEACRE. “This pause gave us the time to rethink Chicago gross sales technique in order that we may actually come again with a bang. And, talking of bangs…we’re certain that our Tiny Bomb, which is the best-selling Tennessee-made craft beer and at present the #5 Craft Pilsner in the US, goes to blow up on its reentry into the Chicago market!”
“Chicago is without doubt one of the greatest beer cities within the nation,”added Davin Bartosch, WISEACRE brewmaster and co-founder. “Customers, shops, bars, and eating places all have a terrific understanding of beer. A part of meaning the craft beer scene isn’t solely centered on hoppy types and greater beers. There’s a nice understanding of the problem of creating lagers and appreciation that comes from it. Memphis’ smooth water – which has been referred to as “the sweetest water within the nation” – is similar to the water of Plzen, Czech Republic, the place the unique Pilsners had been brewed within the 1800s. Tiny Bomb marries that good Memphis water with German pilsner malt and native wildflower honey for a crisp, clear end.”
WISEACRE is bought in 17 states – Alabama, Arkansas, Colorado, Florida, Georgia, Illinois, Kentucky, Indiana, Louisiana, Pennsylvania, Mississippi, Missouri, New Jersey, North Carolina, South Carolina, Tennessee, and Texas – and Washington, D.C. In 2020 WISEACRE constructed a state-of-the-art manufacturing facility in Downtown Memphis that just about quintupled its earlier capability. This paved the way in which for the brewery’s quickly increasing distribution map, in addition to the event of latest beers and the creation of latest packaging choices, which embrace 12oz, 16oz, and 19.2oz cans coming in 6-packs, 4-packs, 12-packs, and single-serve.
WISEACRE will kick-off its Illinois relaunch with occasions round city at Black Sheep, Sheffield’s and The Beer Temple, the place WISEACRE positioned second of their “Seek for the Excellent Pilsner” blind tasting competitors in 2020. Particulars for these occasions are as follows:
- Black Sheep (2535 W. Peterson Ave) – Tuesday, September 27 from 4-6pm
- Sheffield’s (3258 N. Sheffield) – Wednesday, September 28 from 4-6pm
- The Beer Temple (3173 N. Elston) – Thursday, September 29 from 4-6pm
“From my brother’s time in brewing college in Chicago to the beginning of his skilled brewing profession there, it has at all times been a particular metropolis to us for each beer and non-beer causes. Due to his friendships from time brewing there, we’ve had the chance to collaborate with some superb Chicago breweries, like Off Shade, Half Acre, Haymarket, Solemn Oath and others,” mentioned Kellan. “Most of our group shall be in Chicago to assist the launch. We’re additionally excited to associate with CounterMeasures and their Chicago-based gross sales reps – as a result of they’re native, they actually perceive what each our distributors and our on- and off-premise accounts want. We didn’t anticipate that our COVID hiatus from Chicago would take so long as it did, however it ended up understanding for the perfect as a result of it gave us the time to place collectively a terrific plan.”
ABOUT WISEACRE
WISEACRE Brewing Firm opened in Memphis, Tennessee in 2013 after brothers and Memphis natives Davin and Kellan Bartosch gained expertise working within the brewing business across the nation and abroad, together with Davin’s brewing research at Doeman’s Academy in Germany. Since then, WISEACRE has grown to have two brewery and taproom areas, greater than 60 workers and distribution in 17 states and the District of Columbia, and has made extra 170 beers starting from German lagers, to hoppy American types, advanced and boozy Belgian beers, and barrel getting older beers.
