‘Brooklyn Brewery x Yolélé Fonio White Beer’ to Begin Rolling Out at Choose Entire Meals Market Shops All through the Northeast in October and Out there in Brooklyn Brewery’s Tasting Room
BROOKLYN, NY – At the moment, international craft beer innovator Brooklyn Brewery declares the launch of a Brooklyn Brewery x Yolélé Fonio White Beer, a particular and scrumptious craft beer brewed with fonio, the nutritious historic West African grain that purpose-driven meals enterprise Yolélé has helped convey to the American lots. The restricted launch, which mixes fonio’s nutty, wheaty character with juicy hops in a fantastically clean and refreshing riff on basic white beer (5.6 % ABV), will begin rolling out at choose Entire Meals Market shops all through the Northeast all through October. It’ll even be accessible to all beer fanatics and sustainability-minded prospects in Brooklyn Brewery’s Tasting Room.
Yolélé and Brooklyn Brewery share the aim of selling a extra viable future for meals and beverage. The beer itself shines golden with the tiny blond grains – that are packed filled with vitamins and well being advantages – and underscores these firms’ dedication to furthering sustainability by strategic ingredient-sourcing.
Brooklyn Brewery’s James Beard Award-winning Brewmaster, Garrett Oliver, additionally a world-leading skilled on the utilization of each fonio and different sustainability-focused grains within the brewing course of, explains, “A number of years in the past I noticed Chef Pierre Thiam’s TED speak about fonio, and instantly stated to myself “This grain sounds wonderful…I’m wondering if we will make beer from it?” In any case, beer brewing has been an necessary a part of conventional African cultures for 1000’s of years, and right here was one of many grains that was as soon as a staple for individuals in that a part of the world. We did a pilot brew and it was scrumptious; it was very fruity, nearly like gewurztraminer wine. After which once we introduced a fonio beer to the Nice American Beer Pageant in 2019, individuals went nuts for it. Quick-forward to now – and this can be a entire new degree of superior. Not solely is the beer actually tasty, however rising fonio helps the atmosphere and helps indigenous farms in West Africa. It’s a giant win throughout.”
Miles Moser, Brooklyn Brewery’s VP of Gross sales, provides: “We hope that this beer can do a number of issues sooner or later, past tasting scrumptious. It may well function an academic alternative selling Fonio and different grains grown with sustainability in thoughts as viable substances in meals merchandise that may actually make a distinction on the earth. Fonio has a brewing performance that may be included into each established and avant-garde brewing recipes, and we’re excited to share that with the world.”
Referred to as the “seed of the universe,” fonio, a grain within the millet household, is a staple crop and supply of sustenance. The traditional African grain has thrived in West Africa for over 5,000 years. Fonio thrives in a sizzling, dry area close to the Sahara Desert, the place little else can develop. As a drought-resistant crop, it might maintain key classes about agriculture within the face of local weather change. Fonio additionally has a nutrient wealthy profile; it’s a good supply of fiber, iron, B-vitamins, zinc, and magnesium, in addition to antioxidant flavonoids, and is especially excessive in two amino acids— methionine and cysteine— which promote hair, pores and skin, and nail development.
Brooklyn Brewery beforehand featured fonio of their latest collaborative brew with Run The Jewels, a double pilsner dubbed 36” Chain, and in Seed, Stalk And Root, brewed in partnership with Cajun Hearth Brewing Co.
Pierre Thiam, the trailblazing Senegalese chef, restaurateur, award-winning cookbook creator, and entrepreneur who co-founded Yolélé in 2017 explains, “It’s been my mission to convey the flavors of Africa to America. By using fonio in meals and beverage bought within the States, Yolélé helps livelihoods on smallholder farms in West Africa. Working with Garrett and the Brooklyn Brewery group has been an unbelievable partnership, and I’m proud to see this scrumptious beer with an African aptitude on the cabinets of Entire Meals Market.”
Chris Manca, principal forager for Entire Meals Market, Northeast Area provides, “We’re thrilled to assist Brooklyn Brewery and Yolele on the launch of Fonio White Beer. This venture aligns with Entire Meals Market’s dedication to elevating native and rising manufacturers, and shines a highlight on a beautiful, however underutilized ingredient like fonio. We’re excited to convey continued consciousness to fonio by the launch of this scrumptious new brew.”
As for the long run use of fonio, Oliver says: “Once I began brewing professionally within the late 80s, we actually solely had just a few beer substances that we labored with. At the moment the world of brewing is way more inventive, culturally inclusive, and we’re making beers from fantastic substances that we’ve re-discovered. Provided that fonio requires no irrigation, wants no pesticides, builds the soil, and might help halt desertification, I hope we’re going to see much more fonio in beer sooner or later!”
DISTRIBUTION: Brooklyn Brewery x Yolélé Fonio White Beer can be bought in a 4pk of 16oz cans at Entire Meals Market shops all through the northeast (in NY, CT, MA, NJ, NH) and likewise accessible in Brooklyn Brewery’s Tasting Room.
ABOUT BROOKLYN BREWERY:
Brooklyn Brewery is a number one international impartial craft brewer and a pioneer of the American craft beer revolution. From our dwelling in Williamsburg, Brooklyn, we draw inspiration from our local people of innovators and makers to unfold the tradition and creativity of craft beer to over 30 states and greater than 30 international locations on 5 continents. Be taught extra at brooklynbrewery.com.
ABOUT YOLÉLÉ:
Yolélé is a purpose-driven meals enterprise that makes African substances accessible to US dwelling cooks and eating places, whereas connecting smallholder farms in West Africa with the worldwide meals economic system. Based in 2017 by acclaimed chef Pierre Thiam and his enterprise companion Philip Teverow, Yolélé’s signature product is fonio – a resilient and nutritious historic grain (much like a rice or couscous) that the corporate additionally makes use of to make meals like chips and pilaf. By sourcing its fonio from small farms in West Africa, Yolélé is ready to create financial alternative for these communities, whereas additionally supporting a extra resilient, biodiverse meals system by serving to to revive demand for this historic, climate-friendly crop. As a part of its work, Yolélé can be constructing a world provide chain for fonio, using a virtually $2 million grant from USAID to create a fonio processing facility in Mali. Later this Fall, Yolélé will launch African-inspired spice rubs, increasing its product choices outdoors of fonio for the primary time. Yolélé merchandise can be found through Amazon and the Yolélé web site for direct transport, and in retail at greater than 2,000 shops throughout the US, together with Entire Meals and Goal.
