(San Diego, CA) – RationAle Brewing (https://rationalebrewing.com/), the San Diego-born, Sonoma-brewed non-alcoholic craft beer model, pronounces its partnership with Karl Strauss Brewing Firm (https://www.karlstrauss.com/), the San Diego-based, impartial, craft brewery and distributor, to offer new distribution throughout retail and on-premise accounts all through Southern California. RationAle would be the distributor’s first and solely model of non-alcoholic beer, in its rising portfolio, as increasingly more customers search choices for moderation.
Karl Strauss has been pioneering the craft beer scene with modern beer releases for greater than three a long time. With its distribution arm, Karl Strauss Distribution, the brewery is giving different impartial beverage producers, like RationAle, a possibility to leverage its experience and useful resource channels to successfully scale their manufacturers.
“We’re stoked to have such a good, skilled and passionate workforce representing RationAle, as we additional the attain of our non-alcoholic brews into the SoCal craft beer scene,” shares Jamie Fay, Founding father of RationAle Brewing. “With how rapidly the demand for high-quality, non-alcoholic choices is rising, we’re on a mission to have our brews accessible in retail and on-premise locations the place customers go to search out and luxuriate in one of the best craft beer within the area.
Launched in late 2021, RationAle has added selection, taste and innovation to the fast-growing U.S. non-alcohol beer class, offering brew-loving customers with scrumptious choices to get pleasure from craft beer carefully. All of RationAle’s completely-crushable, non-alcoholic craft brews are served in 12oz. cans, made with high-quality substances and in small batches, sustaining the daring, refreshing style of conventional craft beer.
“We’re excited to welcome RationAle to the Karl Strauss Distribution household, as our workforce’s first foray into the non-alcoholic craft beer class,” states Chad Well being, Vice President, Gross sales and Advertising, at Karl Strauss. “We all know customers love high quality craft beer, are obsessed with style, and need taste/model selection; and we additionally know they need all of these issues whereas more and more trying to reasonable their alcohol consumption. With RationAle in our portfolio, alongside our rising listing of conventional craft beers, we’ve the chance to drive incrementality for our clients, and enhance the variety of folks having fun with beer on extra events than ever earlier than.”
RationAle’s partnership with Karl Strauss follows the appointment of Debbie Novograd, former Vice Chairman of the Board and CEO of BevZero and Director of Advertising for Starbucks, as a Strategic Advisor (https://www.prweb.com/releases/2022/9/prweb18930893.htm), in addition to its partnership with Breakthru Beverage Group, a number one North American distributor of the world’s prime beer manufacturers, to assist the model’s enlargement into Colorado (https://www.prweb.com/releases/2022/9/prweb18874932.htm).
RationAle’s Brews with out the Booze can be found by way of RationAleBrewing.com (https://rationalebrewing.com/) and proceed to carve out fascinating beer fridge actual property in strategic retail and on-premise companions, all through California and Colorado, together with Entire Meals Market, Erewhon Market, Mollie Stone’s, Olivers, Lassen’s, and Seaside Market, with extra being added within the coming months.
To be taught extra and store for RationAle Brewing, go to http://www.rationalebrewing.com.
About RationAle Brewing:
RationAle Brewing affords an modern number of small-batch, non-alcoholic craft beers for these looking for to embrace moderation whereas ingesting consciously and dwelling boldly. Based in 2021 by Jamie Fay and formally launching into the non-alcohol craft beer class in early 2022, RationAle is rooted within the thought of embracing moderation with out sacrifice, rapidly establishing itself because the official beer of moderation. RationAle’s 4 brews with out booze are produced utilizing a proprietary distillation know-how to softly take away alcohol from the brewed beer, with minimal results on its integrity and general high quality.
With the latest launch of The Authentic Rationale West Coast IPA and New England Hazy IPA, RationAle’s 12 oz. cans (at $16/six-pack) at the moment are accessible on-line at http://www.rationalebrewing.com, delivery nationwide, along with retail and on-premise areas all through California and Colorado.
About Karl Strauss Brewing Firm
Karl Strauss Brewing Firm has been proudly impartial since 1989, pioneering the craft beer scene with modern and award-winning releases. Devoted to rising the craft beer trade in San Diego and past, Karl Strauss Distributing helps fellow brewers by giving them an avenue for bringing their labors of affection to market.
For extra info, go to www.karlstrauss.com.
