Bacardi Broadcasts International Advertising and marketing Strikes
John Burke to Retire as CMO Bacardi
Ned Duggan Promoted to CMO Bacardi and Kathy Parker Expands her Portfolio
Hamilton, Bermuda, September 16, 2022 – Bacardi Restricted, the biggest privately held spirits firm on the planet, in the present day publicizes strikes inside its international advertising and marketing management. John Burke, International Chief Advertising and marketing Officer of Bacardi and President of Bacardi International Manufacturers Restricted, will retire after greater than 28 years with the corporate on the finish of 2022. Throughout his tenure, he led most of the firm’s main manufacturers, together with most just lately BACARDÍ® rum, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and glowing wines, and DEWAR’S® Blended Scotch whisky.
“John is an extremely strategic marketer who has helped us reinvigorate many manufacturers and maintain client on the coronary heart of every thing that we do. He performed an vital function in making a disciplined advertising and marketing group targeted on constructing capabilities and driving model fairness over time,” says Mahesh Madhavan, Chief Government Officer of Bacardi Restricted. “Below his management, now we have seen many magical moments for our manufacturers. He leaves us having imprinted his mark in our story – and a legacy he will be very pleased with.”
“I’m extremely grateful for the numerous alternatives I’ve been given in my lifetime at Bacardi. I’ve had the chance to work with and study from some outstanding folks, and I hope I’ve been in a position to assist them in return. I’ve liked nurturing our manufacturers to make them stronger and see them develop,” says John Burke. “I’m very pleased with what now we have achieved collectively and want Bacardi luck and continued success for the long run.”
Following John’s retirement, Ned Duggan can be promoted to International Chief Advertising and marketing Officer of Bacardi and President of Bacardi International Manufacturers Restricted. Since 2017, Ned has led BACARDÍ® rum, first in market execution in North America and later globally from Bermuda as SVP. Along with his continued management of BACARDÍ rum, he’ll add MARTINI®, DEWAR’S®, WILLIAM LAWSON’S®, D’USSÉ® Cognac, amongst others. Ned’s ascension is the end result of a 17-year-tenure at Bacardi that started as an Assistant Model Supervisor. His profession has spanned assignments at regional and international ranges engaged on many firm manufacturers, together with DEWAR’S®, GREY GOOSE®, BOMBAY SAPPHIRE®, OXLEY®, ST-GERMAIN®, D’USSÉ®, and others. Ned, who will relocate to London, will report back to CEO Mahesh Madhavan and joins the International Management Staff (GLT).
“I’m extremely honored and humbled to imagine the function of CMO at Bacardi,” says Ned Duggan. “I’ve spent my profession at this firm, studying from the most effective and I’m thrilled to enter this subsequent part of my journey working to additional develop and develop our famend portfolio.”
Kathy Parker, President & CMO of GREY GOOSE® vodka and the tequila portfolio, which incorporates PATRÓN® and CAZADORES®, will add BOMBAY SAPPHIRE® gin to her remit following John’s retirement. Kathy is a member of the corporate’s International Management Staff and experiences to CEO Mahesh Madhavan.
About Bacardi Restricted
Bacardi Restricted, the biggest privately held spirits firm on the planet, produces and markets internationally acknowledged spirits and wines. The Bacardi Restricted model portfolio contains greater than 200 manufacturers and labels, together with BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and glowing wines, CAZADORES® 100% blue agave tequila, and different main and rising manufacturers together with WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Based greater than 160 years in the past in Santiago de Cuba, family-owned Bacardi Restricted at present employs greater than 8,000, operates manufacturing services in 10 nations, and sells its manufacturers in additional than 170 nations. Bacardi Restricted refers back to the Bacardi group of firms, together with Bacardi Worldwide Restricted. Go to http://www.bacardilimited.com or comply with us on Twitter, LinkedIn or Instagram.
