Botran Rum is returning to america after a three-year hiatus. One of the best-selling rum in Guatemala, Botran returns with a contemporary new look and touting new certifications.
Botran Rum is a single property rum that’s produced from two sorts of cane harvested between November and April within the fields of Retalhuleu positioned on the Pacific south coast of the nation.
As soon as harvested, the property makes use of the primary press of sugarcane, also referred to as ‘virgin sugar cane honey,’ for a gradual, discontinuous fermentation with pineapple yeast that lasts between 100 – 120 hours earlier than it’s expertly distilled in copper sectioned stills on the San Andrés Villaseca Distillery. As soon as full, the distillate makes the journey to 2300 meters above sea stage to Casa Botran within the Quetzaltenango Highlands the place the rums slowly age at a median temperature of 14˚C.
The high-altitude maturation is complemented by Botran’s proprietary Dynamic Ageing System, which was tailored by the Botran brothers from the solera system. Slightly than a conventional solera pyramid, Botran stacks their vintages in columns. Every column options several types of casks to maintain the method dynamic and amplify the flavors. Because the rums are blended, the casks are repositioned, and the method is repeated. Over time, Botran’s youthful rums tackle the daring flavors and distinct personalities of the extra mature rums within the column.
The rums are blended and sorted by Botran’s three Grasp Blenders:
- Magda López, Grasp Blender and Ageing Facility Supervisor
- Yazmín Chapeton, Grasp Blender and Head of Manufacturing & Blends
- Leslie Taracena, Grasp Blender and Mix Researcher & Coordinator
The three “Maestras Roneras” work in live performance with each other to craft the dynamically aged (solera tailored) rums of Botran, which by no means embrace added sugar:
- Ron Botran No. 8: mix of rums aged 5 – 8 years previous, SRP: $19.99/700ml
- Ron Botran No. 12: mix of rums aged 5 – 12 years previous, SRP: $24.99/700ml
- Ron Botran No. 15: mix of rums aged 5 – 15 years previous, SRP: $32.99/700ml
- Ron Botran No. 18: mix of rums aged 5 – 18 years previous, SRP, $44.99/700ml
- Ron Botran Reserva Blanca: mix of rums aged 3 – 8 years previous, SRP: $24.99/700ml
Enrobed in placing new packaging with iconography impressed by Guatemala’s many pure sources, Botran’s revamped look is an entire departure from the model’s earlier, extra conventional look. “The model refresh is supposed to ask customers to expertise the colourful, joyful and vibrant aspect of Guatemala whereas higher speaking Botran’s place as one of many high premium rums the world over,” defined Ivan Valdez, Senior International Model Supervisor for Licores de Guatemala, the guardian firm of Botran Rum. “Our new imaginative and prescient is to fill each glass with the intense and vibrant spirit of Guatemalan rum.”
The brand new packaging options certification stamps that spotlight two of Botran’s distinctive qualities: “Ron de Guatemala” Protected Designation of Origin (PDO) and the model’s ISCC Plus (Worldwide Sustainability & Carbon Certification) accreditation certifying Botran because the world’s first sustainable rum throughout all components of the rum journey together with plantations, mill, distillery, ageing amenities, and bottling, or as Botran likes to say, “from crop to drop.”
Along with the brand new seals on the bottle, Botran not too long ago earned Carbon Impartial Certification from SGS in recognition of the model’s dedication to our planet, since 1977 Botran has planted and grown greater than 1.8 million timber in Guatemala. Consequently, Botran self-mitigates its carbon footprint with out the necessity to buy carbon credit.
With the brand new packaging comes a brand new outlook. Alexandra Alfaro, Company Advertising and marketing Director for Licores de Guatemala says, “Botran’s essence is captured in our assertion ‘MAKE IT RONTASTIC’. Sustainable, contemporary, Guatemalan, rum-loving, eye-smiling, friendship-starting with unfiltered openness. We invite customers to expertise our vibrancy which is greater than rum and greater than implausible.” The brand new angle runs by all features of the model together with all advertising and marketing communications, social media, POS supplies, and so forth.
Based in 1940 by 5 Botran brothers (Venancio, Andrés, Jesús, Felipe and Alejandro) who emigrated to Guatemala from Burgos, Spain, upon arriving in Guatemala the brothers started producing rum in small portions. Finally they unified different household distillers to determine Licores de Guatemala whose present Chairman is Don Jaime Botran, the second technology.
Imported solely into the US by Mexcor Worldwide Wine and Spirits, Botran Rum has already relaunched within the model’s three core markets: Florida, California, and Texas. The rums will also be present in 9 further markets: Arizona, Indiana, Louisiana, Maryland, Massachusetts, Nevada, New Jersey, New York, and Pennsylvania.
For extra info, head over to the model’s official web site.
