NAPA, Calif. (October 11, 2022) — Don Sebastiani & Sons, industry-leading producer of award-winning wines and ready-to-serve cocktails, publicizes the appointment of Alex Harmless to Senior Vice President of Gross sales and Advertising and marketing. Reporting to CEO Omar Percich, Harmless will assume accountability of the corporate’s world gross sales and advertising and marketing departments primarily based in Napa, California.
Harmless joins Don Sebastiani & Sons with an intensive resume of {industry} management in advertising and marketing, analytics, and innovation. Most just lately, he served as Director of Model Advertising and marketing for The Hess Assortment Vineyard overseeing strategic planning, advertising and marketing, enterprise intelligence, pricing, and public relations. Beforehand, he held integral positions at MolsonCoors in Chicago centered on pricing technique and analytics, which included crafting superior pricing schemes for Miller Lite and Coors Mild, along with their burgeoning craft beer portfolio. Harmless holds an MBA from the College of California, Berkeley Haas College of Enterprise and a Bachelor of Arts diploma in Economics from College of California, Davis.
“This can be a new position created to drive continued partnership and accountability in our gross sales and advertising and marketing organizations,” mentioned Omar Percich, CEO, Don Sebastiani & Sons. “We proceed to spend money on our individuals as our biggest asset and Alex’s appointment is one other step ahead to constructing on the success of current model launches like Flybird, in addition to fostering development in our wine portfolio.”
Don Sebastiani & Sons produces over a million circumstances a 12 months and is house to a portfolio of nationally-distributed $10-$20 premium wine manufacturers together with, Leese Fitch, Easy Life, Plungerhead, B Aspect and The Crusher Wines. The corporate’s legacy tier contains portfolio mainstays, Smoking Loon and Pepperwood Grove. Most just lately, Don Sebastiani & Sons has taken stake within the rising ready-to-serve wine-based cocktail class with Flybird, an modern portfolio of bartender-free margaritas and cocktails made in Mexico with 100% Blue Weber agave wine. For extra data, go to www.donsebastianiandsons.com.
About Don Sebastiani & Sons
Rooted in custom, pushed by innovation, and headquartered within the Napa Valley, Don Sebastiani & Sons makes and markets a sturdy portfolio of grownup drinks, together with the main premium ready-to-serve margarita in america, Flybird, imported from Jalisco, Mexico and made with 100% Blue Weber agave wine. Donny Sebastiani is fourth-generation proprietor of this family-owned and run enterprise. For extra data, go to www.donsebastianiandsons.com.
