Questlove and The Balvenie are returning for a second season of his award-winning digital collection, Quest for Craft. The second season finds the multi-hyphenate as soon as once more chatting with among the world’s most recognizable faces, together with Mark Ronson, Misty Copeland, Fran Lebowitz, and Kenan Thompson.
Quest for Craft explores the obsessive, endless journey to craft the extraordinary by conversations with compelling cultural creators that pour their hearts into their very own craft. The collection continues to peel again the curtain by new views, unveiling the uniquely human attributes and deep intrinsic values that elevate one thing from nice to distinctive. With perception from among the world’s most artistic minds, the collection uncovers the nuances integral to the artistic course of by their very own pursuit of craft throughout music, dance, writing, comedy, and the whisky-making course of.
“The Balvenie is anchored in coronary heart, and that’s precisely what drives this challenge, our visitors and myself, personally. There’s no substitute for that sort of ardour wanted to drive the continuous pursuit of the extraordinary,” stated Questlove. “Coming again for season two of Quest for Craft, we dig in deeper and hone in on the weather which have inherent worth and main influence on the artistic course of. From conversations with 4 of the best minds of our technology, who I’ve identified and admired for years, I’ve been in a position to acquire a totally new perspective on who they’re as creators and apply their learnings to refine my very own artistic method.”
In its second season, once more filmed within the iconic Electrical Woman Studios in New York Metropolis, Quest for Craft takes the viewer on an excellent deeper dive into the world of workmanship by analyzing creativity by the lens of chemistry, place, perfection and expression with visitors:
- Chapter 5, Craft and Expression with Music Producer and Star-Studded Collaborator Mark Ronson – Questlove and Mark Ronson delve into the distinctive magic of cohesion with artistic collaborators, and recommendation for creators to depart their very own distinctive mark.
- Chapter 6, Craft and Perfection with Historical past-Making Skilled Ballet Dancer Misty Copeland – Questlove and American Ballet Theatre Principal Dancer Misty Copeland take into account whether or not apply actually does make good, her unconventional path to skilled dance and the way self-expression and defying expectations can assist you to attain your personal superb.
- Chapter 7, Craft and Place with Writer and New York Metropolis Guru Fran Lebowitz – Questlove and Fran Lebowitz discover the influence your surroundings can have in your craft, and the 2 go on a journey by New York… with out even leaving Electrical Woman Studios.
- Chapter 8, Craft and Chemistry with Comic and Grasp of Ensemble Kenan Thompson – Questlove and Kenan Thompson talk about his 20 years on SNL, “30 Rock College” and the exceptional expertise of working as a part of an ensemble.
“Craft and creativity are inextricably linked, and are on the core of our distillery’s previous, current and future. As a family-owned firm courting again to 1892, The Balvenie leads with a legacy of long-term innovation and a steadfast dedication to excellence made potential by our 5 Uncommon Crafts, comprised of unmatched substances, processes and folks,” stated Greg Levine, Vice President, Advertising and marketing, Single Malt Scotch Whiskies USA. “In its second 12 months, Quest for Craft builds on the tenants of workmanship explored in season one, and unveils much more truths behind fashionable creativity and inspiration. With deep data of music, leisure, culinary and literary fields, and having actually written the guide with regards to creativity with Artistic Quest, we’re reminded how completely positioned Questlove is to assist us unpack the uniquely human parts that elevate the nice to the distinctive.”
In 2021, The Balvenie launched into a brand new artistic journey with the arrival of Quest for Craft: Season One, a disquisitive digital collection hosted by Questlove. Over the 4 episodes featured in its inaugural season, The Balvenie and Questlove embark on thought scary conversations across the artistic processes, inspirations and aspirations of legendary GRAMMY Award-winning music producer Jimmy Jam, SNL comic Michael Che, punk-rock icon Patti Smith, and prolific creator Malcolm Gladwell.
Quest for Craft is the hallmark collaboration of a multi-year partnership between The Balvenie and Questlove and an extension of The Balvenie’s international marketing campaign The Makers Mission, through which the model brings to life not simply the ability however the coronary heart of makers world wide through content material collection, displays, auctions and experiential occasions. The partnership started in late 2020 and intends to unpack the uniquely human parts that influence fashionable creativity.
For extra data on the partnership between The Balvenie and Questlove, and to look at the total Quest for Craft collection, head over to The Balvenie YouTube channel.
