By no means Say Die is the world-first Bourbon impressed by the legendary story of the namesake racehorse and is believed to be the primary time {that a} Bourbon – distilled and matured in Kentucky – has been ocean aged on a six-week journey throughout the Atlantic, after which matured in barrels in Derbyshire to provide it a novel, British end.
The publicity to the ocean air throughout By no means Say Die’s six-week maritime voyage mixed with the 2 contrasting climates between Kentucky and the UK leads to an entirely distinctive flavour profile with vigorous spice and citrus notes that soften into vanilla, leather-based and caramel, concluding with a long-lasting clean end.
By no means Say Die is the brainchild of a transatlantic group of founders, led by world-class Bourbon distillers Pat Heist and Shane Baker. It’s a conventional Kentucky Bourbon made with a mash invoice of 75% corn, 21% rye and 4% malted barley and limestone filtered water wealthy in minerals from the deepest aquifer in Kentucky.
By no means Say Die is impressed by the legendary racehorse of the identical identify who was born on co-founder Pat Madden’s household farm in Kentucky. By no means Say Die was revived as a sickly new child foal by a fortunate shot of whiskey; simply three years on, in 1954, he went on to turn out to be the primary American-born horse to win the Derby at Epsom for 70 years, in entrance of a 250k-strong crowd that included Elizabeth II and Winston Churchill.
On the identical time, on a daring leap of religion, a Liverpudlian girl named Mona Greatest had fallen in love with the story of By no means Say Die and pawned all of her jewelry to actually “guess all of it” on the victorious Epsom Derby Race. Along with her new fortune, she based a brand new music venue, Casbah Espresso Membership, which was the place The Beatles performed their very first gigs, shaping rock and roll historical past ceaselessly.
The distinctive bottle was designed by Stranger & Stranger and attracts on the colors of the jersey Lester Piggott wore when he rode By no means Say Die to victory in 1954.
Martha Dalton, co-founder of the Bourbon Alliance and By no means Say Die, Martha Dalton mentioned:
“We’re delighted to introduce England’s Bourbon to UK whiskey followers. By no means Say Die is our interpretation of the American dream and a celebration of the namesake racehorse’s trailblazing journey throughout the Atlantic; by following in his ‘hoofsteps’ we’re making a Bourbon that’s distinctive in each flavour and narrative.
“The method of bringing Kentucky straight Bourbon in unique barrels throughout the ocean to additional mature in England has by no means been carried out earlier than and we’re extremely pleased with what we’ve achieved, making a world-class whiskey that’s rooted in Kentucky provenance however with an undeniably English character.
“Thought of a “Excessive Rye” Bourbon, our launch product blends refined spice, caramel undertones and an amazingly clean end which will be loved neat, on ice or in your favorite cocktail”.
Pat Heist, By no means Say Die’s Grasp Distiller, says:
“Our philosophy is to solely produce the most effective and most attention-grabbing whiskey attainable for drinkers world wide. As such, By no means Say Die is made utilizing solely the best elements. Our customized mash invoice has been designed to focus on the essence of the small grains with consistency, utilizing fastidiously chosen native grains. It’s a pioneering candy mash which ends up in a smoother, extra flavourful whiskey. We additionally use prime quality, mineral wealthy limestone filtered water sourced from the deepest aquifer in Kentucky.
“We add our Bourbon whiskey to effectively seasoned, charred American Oak barrels and tuck them away to mature to perfection for as much as 4 years in Kentucky, earlier than it embarks on the ultimate leg of its journey throughout the ocean to the White Peaks Distillery in Derbyshire to complete”.
By no means Say Die is obtainable to order now for the on and off-trade through N10 Bourbons
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