The enterprise goals to bridge the worlds of advantageous spirits and luxurious fragrances, with its first perfumes the results of a artistic collaboration between Rémy Martin Cognac cellar grasp Baptiste Loiseau and Sophie Labbé, principal perfumer at perfume and style firm Firmenich.
Maison Psyché’s first 5 fragrances have hung out maturing in Rémy Martin’s cellars in Cognac, inside small oak casks, often known as tonnelets, specifically designed by Seguin Moreau.
The fragrances might be packaged in Baccarat crystal fragrance bottles, adorned with gold. Some bottles will function diamonds, and might be reserved ‘for an unique clientele on a confidential foundation’, stated Rémy Cointreau. Costs weren’t disclosed.
Maison Psyché CEO Francesco Riosa described the creation of the home as ‘the fulfilment of an exquisite dream – the dream of reinventing “La Grande Parfumerie” within the twenty first century’.
‘The Maison Psyché vary is a pure extension of our actions,’ added Rémy Cointreau CEO Eric Vallat. ‘It’s based mostly on the particular mixing and ageing experience particular to the world of spirits, to raise the best uncooked supplies from perfumery and create modern fragrances.
‘Maison Psyché is a bridge between two worlds, that of luxurious perfume and that of spirits, and a daring enterprise with terroirs, individuals and time at its very coronary heart.’
Maison Psyché’s emblem is that of a butterfly – a connection to the parable of Psyché, the Greek goddess of the soul, who is usually represented with butterfly wings. Rémy Cointreau stated metamorphosis was a ‘founding precept’ of the home.
