The broadened Penfolds Cellar Reserve providing consists of three new varietals: Penfolds 2021 Cellar Reserve Shiraz, Penfolds 2021 Cellar Reserve Grenache Shiraz Mataro (GSM) and Penfolds Cellar Reserve 2021 Cabernet Sauvignon.
Lina Lim, international buyer advertising supervisor, GTR, stated: “The launch of this new vary inside the Penfolds Cellar Reserve portfolio shouldn’t be solely about broadening client attraction, however it additionally performs a central function in our upweighted deal with Penfolds Cellar Reserve as a key unique vary for travellers. Alongside this new launch, anticipate to see extra focus and activation on the Cellar Reserve vary in retailer as we glance to drive consciousness globally.”
Analysis carried out in Could by Penfolds confirmed that one in three wine customers are desirous about exploring journey retail unique wine merchandise in retailer. It additionally highlighted the truth that the same proportion of customers are desirous about well-known manufacturers.
All three wines have an rsp of AUD$50 and can be found at chosen International Journey Retail areas.
