New Homebrew Measurement Options Resealable Cap and Double the Cell Rely for Foolproof Fermentation for Small-Scale and Homebrewers
SAN DIEGO – Bringing the innovation of PurePitch Subsequent Technology (PPNG) packaging to residence and small-scale skilled brewers, White Labs has reimagined its homebrew measurement yeast to characteristic a resealable cap, distinctive breathability, double the pitch fee and verifiable high quality at a price brewers will love.
From the business’s first pitchable liquid yeast to an entire revolution in the best way it’s propagated and packaged, White Labs brings 27 years of exploration and innovation to its latest creation, PurePitch Subsequent Technology (PPNG) Homebrew, delivering verifiable high quality and consistency in easy-to-use packaging particularly for homebrewers.
The brand new packaging features a resealable cap, which means an finish to sanitizing scissors or separating packaging layers earlier than pitching, whereas additionally permitting for storage of any unused yeast; optimum off-gassing with White Labs proprietary fused two-layer movie designed for one-way off-gassing to scale back product inflation and keep yeast well being; and double the cell rely – 7.5 million cells/mL per 5 gallons – in a no-starter-needed modular measurement.
“Homebrew is the place White Labs started, and whereas we’ve continued to broaden our vary of merchandise and packages over the past 27 years via our tireless spirit of innovation, we needed to make sure we had been retaining smaller brewers in thoughts when increasing our PurePitch Subsequent Technology improvements to homebrewers,” saysChris White, founder and CEO of White Labs. “Whereas this product is meant for homebrewers, we put the identical rigorous high quality requirements into each batch, which leads to skilled high quality yeast that can be utilized by skilled and homebrewers alike.”
As with all White Labs merchandise, full transparency in high quality management knowledge, together with exact cell counts, cultivation date, pressure data and utilization directions, is obtainable on-demand via a QR code on each package deal of PPNG Homebrew. A brand new customized on-line pitch fee calculator, out there at yeastman.com, permits brewers to dial in a pitching fee for any batch for foolproof fermentation or steering in adjusting the pitching fee to brewer choice.
PurePitch Subsequent Technology Homebrew is obtainable as we speak in White Labs’ best-selling yeast pressure, WLP001 — California Ale Yeast — at yeastman.com and at choose retailers, with extra strains anticipated to be added quickly. Nano packs, that includes 5 homebrew-size yeasts, may even be out there for buy for smaller operations or pilot brewing packages.
Constantly providing probably the most?verifiably superior yeast?out there, PPNG Homebrew makes use of White Labs patented FlexCell course of to propagate yeast with no publicity to the surroundings, making certain high quality and purity in each package deal. The brand new homebrew measurement and elevated yeast viability provide improved shelf life and fewer waste. Packages characteristic dates when yeast was made, somewhat than simply when it was packaged, to make sure shoppers’ confidence within the merchandise’ freshness and viability.
“Once we launched PurePitch Subsequent Technology for skilled brewers, offering probably the most constant yeast in the marketplace, we promised homebrewers we’d proceed exploring deliver probably the most superior yeast and foolproof fermentation on a smaller scale, with out compromising on high quality,” says Neva Parker, vice chairman of operations at White Labs. “We’ve delivered on our promise and have been in a position to up the ante by offering a pro-level pitching fee – 7.5 million cells/mL – that gives homebrewers double the pitch with out doubling their prices.”
For extra data on PurePitch Subsequent Technology Homebrew or White Labs, visitwww.whitelabs.com.
About White Labs
For 27 years, White Labs has been dedicated to cultivating group and regularly pushing the brewing business ahead by delivering verifiably constant and examined liquid yeast in addition to fermentation merchandise, evaluation and training to assist professionals and fans alike craft the perfect beer, wine, kombucha, cider, mead, laborious seltzer and spirits doable. For extra data, go to WhiteLabs.com.
