In Minnesota, they spend summers boating and winters ice fishing on one of many 14,380 lakes.
In California, they surf. Interval.
And in Utah, they ski, hike, and bike the mountains. Typically from solar up till solar down. It’s not unusual at one of many twenty-one ski resorts (ten of that are thought of world class and situated inside a one-hour radius of the Salt Lake airport) within the Beehive state to search out people who’re the primary one up on the mountain and final one down.
That’s the vibe Wasatch Brewery wished to seize with its latest beer, Final One Down.
“We’re combining love for the mountains, all of the actions that go together with it, and sharing that have together with your buddies and associates,” says Kristin Martino, advertising supervisor for CANarchy Craft Brewery Collective, who welcomed Wasatch Brewery into its portfolio in 2017. “You’re getting on the market by cracking open a beer after, earlier than, or throughout these actions,” whether or not that’s climbing through the summer time or snowboarding through the winter.
Final One Down is way more than a beer. It’s a way of life life, a liquid inside a can that represents Utah and Wasatch to the core #livingthatmountainlife.
Wasatch Brewery: Utah’s First Brewery Broke All of the Guidelines
Pictures courtesy of Wasatch Brewery
To know Final One Down, you first have to know Wasatch Brewery.
Based by Greg Schirf thirty-six years in the past in 1986, Wasatch holds the excellence of Utah’s first craft beer microbrewery.
For the reason that very starting, Schirf all the time did issues a bit of in another way. Actually, on the brewery’s opening weekend, he put an advert in The Park Document that stated, “Brewery Grand Opening, All Welcome. Free Beer.” On the time, and based mostly on Utah’s liquor laws, Schirf broke a bunch of legal guidelines.
However that didn’t deter Wasatch in any respect. And it’s an ethos that may set the tone for the brewery for the following three plus a long time.
In spite of everything, “You always remember your first.” A tagline the brewery got here up with to acknowledge the thirty fifth anniversary of Wasatch Brewery appears to explain Schirf’s strategy to the brewery completely.
Beginning a string of firsts in Utah, Schirf started by getting a invoice handed within the Utah legislature in 1988 that modified the licensing for beer distribution, permitting brew pubs to function.
And he by no means shied away from enjoying into Utah’s spiritual proclivities, giving tongue-and-cheek names to his beers. For example, Ploygamy Porter, 1st Modification Lager, and Evolution Amber Ale (now Evo Amber Ale).
Every beer appears to have a function and inform a narrative of life in Utah
Polygamy Porter, for instance, alludes to Utah’s lengthy historical past with having multiple partner on the similar time.
Whereas Schirf brewed Evo Amber as a response to the Utah legislature contemplating a regulation that may require instructing creationism in public faculties.
Equally, Final One Down carries its personal distinct narrative.
Maintain Your Suggestions Up With Final One Down
Pictures courtesy of @wasatchbeers | Wasatch Brewery
A collaboration with Ski Utah, Final One Down is a direct nod to Wasatch’s location in Park Metropolis, UT, aka ski and mountain city USA.
Situated on the prime of Essential Road, “Wasatch Brewery is the final cease as you’re about to hit the mountain,” says Martino. “Both coming off that mountain, that’s the place you find yourself, otherwise you’re about to go up the mountain and also you collect there.”
With such an ideal location proper by the mountain, Wasatch wished to brew a beer that encapsulated that peak life.
“In Utah, we don’t have an expert soccer staff,” says Martino. “We’re a really ski-town-focused brewery… Once you consider Utah, you don’t have as many individuals sitting at house on Sunday watching soccer; as an alternative, persons are out on the mountain.”
Consequently, Wasatch designed Final One Right down to be a beer for the mountain biker, the all-day skier, and the weekend hiker.
“We wish this to be a beer the place you’re having fun with your time on the mountain a lot that you simply’re the final one down, you’re taking your time, taking within the surroundings,” says Martino. “You’re sleeping in your automotive the night time earlier than, you’re the primary one on the chairlift…however the final one down since you’re taking in each single second of the ski day.”
And for one who desires to spend their total day at the next elevation, Wasatch brewed a beer that’s low in ABV and tremendous crushable. You understand, to make sure you could be the primary one up and the final one down (with out tumbling down the mountain…).
Final One Down: A Beer Constructed for the Open air
Pictures courtesy of @wasatchbeers | Wasatch Brewery
“For those who’re the final individual off the mountain since you love being in that area a lot, this beer must be gentle, straightforward, and one thing you’ll wish to drink after you’re the final one down,” says Emily Abels, advertising coordinator at CANarchy Craft Brewery Collective.
If you wish to ski, hike, or bike for the whole day, you’ll be able to’t carry round a high-gravity stout, for instance. As an alternative, Wasatch wanted to design a recipe constructed for the outside.
“We made it a brilliant gentle, crisp, easy-drinking lager as a result of not solely are you consuming it after you get off the mountain, however you may be throwing it in your backpack to drink whereas on the chairlift or taking a break,” says Martino.
Which is why you’ll additionally discover Final One Down obtainable in 16oz cans “so it could final a bit of bit longer,” says Martino.
Tasting By way of Final One Down
Pictures courtesy of Wasatch Brewery
What you’ll discover first about Final One Down is that it’s as clean as taking that first crack at a run of recent powder.
“Three phrases: malty, crisp, and clear,” says Abels.
Martino continues, “We use the time period crushable.” At solely 5% ABV, Wasatch once more desires to make sure you could drink one or two on the mountain over the course of the day and perhaps even one other when you’re the final one down.
“A bit bit extra on the malt facet with a sweeter spine,” says Martino, Final One Down additionally has a pleasant frivolously floral hop.
In different phrases, that is the all-season, all-year, all-sport beer constructed for wherever your adventures to larger elevations take you, whether or not that’s snowboarding, climbing, backpacking, biking, or extra.
The place Can I Discover Final One Down
Pictures courtesy of @wasatchbeers | Wasatch Brewery
Earlier than heading up the mountain, replenish on Final One Down at any grocery retailer, multi-outlet, or comfort retailer inside Wasatch’s footprint in Utah. Obtainable in 12-packs with 16oz cans (what Martino calls “a hefty pack”), Final One Down will also be loved on the brew pub itself.
At The Chilly Beer Retailer in Salt Lake Metropolis, Wasatch retains the beer chilly, sells it in particular person cans, and even stays open on Sundays (in Utah, liquor shops aren’t allowed to promote on the final day of the week).
Nevertheless and wherever you determine to nab your Final One Down, simply be sure to get your fingers on one.
Don’t be the final one! As a result of “after spending an entire lengthy day within the solar being energetic, that is the way you’re going to wind down, with our Final One Down,” says Abels.
