As international drinks firms proceed to bolster their American whiskey portfolio, Diageo at the moment introduced its acquisition of Balcones Distilling.
This Texas-based enterprise is named a number one producer of American Single Malt Whisky.
Based in Waco in 2008, Balcones has a various lineup together with Texas “1” American Single Malt, Lineage American Single Malt and Child Blue Corn Whisky.
The distillery usually works with distinctive, native components, together with Texas-grown malted barley and roasted blue corn.
“We’re delighted to welcome Balcones Distilling into Diageo,” says Claudia Schubert, President, Diageo North America. “The Balcones staff are true innovators and pioneers within the rising American Single Malt and Texas whisk(e)y actions, and their tremendous premium plus whiskies are extremely complementary to our whisk(e)y portfolio. This acquisition is consistent with our technique to accumulate excessive development manufacturers in quick rising segments, equivalent to tremendous premium whisk(e)y, and we look ahead to working with the Balcones staff to help additional development for these world-class whiskies.”
The acquisition was funded by means of current money assets. Additional particulars of the deal weren’t disclosed.
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“Balcones began with an thought pushed by an progressive spirit and fervour to create one thing authentic and genuine within the coronary heart of Texas,” says Greg Allen, Chairman, Balcones Distilling.” Now, we couldn’t be prouder to have created these award-winning American Single Malt and Texas whiskies, but additionally to have helped provoke an thrilling new period of whisk(e)y in Texas. We’re thrilled that Diageo shares our perception in its potential and we look ahead to seeing Diageo carry Balcones’ unimaginable whiskies to extra customers.”
This follows two different latest purchases by Diageo: the chilly brew espresso liqueur Mr Black, and the flavored tequila model 21 Seeds.
