ATHENS, Georgia – Within the spirit of giving this season, Creature Comforts Brewing Co., an Athens, Georgia-based B-Corp licensed craft brewery, has launched Desk Beer, a low ABV Belgian-Model Pale Ale; 100% of web income from Desk Beer gross sales accrued between November and December 2022 might be donated to Giving Kitchen. The Atlanta-based non-profit is devoted to offering emergency help to meals service staff in disaster. The beer might be out there on draft and in 12-ounce cans on the Athens taproom and in choose Southeast markets all through the month of November.
Extremely effervescent with a refreshing minerality to assist cleanse the palate in between bites of meals, this 12 months’s Desk Beer (4.2% ABV) options notes of contemporary flowers, grapefruit pith, bergamot, and a mild, herbaceous spiciness. With an aroma that’s complicated but refined, the flavour is floral and brightly balanced by a pleasant cracker and bitter end. Impressed by the time period “desk beer” referring to decrease alcohol beers sometimes served round a communal desk, the seasonal Desk Beer was designed to be loved with good meals, household, and associates.
“As our third iteration of Desk Beer, we’re excited to proceed working with our long-time associate Giving Kitchen, and proudly give again to the meals service {industry} that has supplied quite a lot of help to Creature Comforts through the years.” says our Co-founder and CEO Chris Herron. “Whereas the thought behind Desk Beer isn’t a brand new idea, we crafted this restricted launch with the notion that beer is finest loved with good firm across the dinner desk and may at all times function a complement to the meals you’re consuming fairly than a distraction.”
“By buying Desk Beer, shoppers are instantly impacting the lives of meals service staff in disaster,” says Giving Kitchen Co-Founder and Senior Director of Group Engagement, Jen Hidinger-Kendrick. “We’re grateful to our associates at Creature Comforts for displaying up for those who serve us every single day. Giving Kitchen associate merchandise like these let meals service staff know their neighborhood has their again in occasions of uncertainty.”
In a continued effort to help native artists, Creature Comforts labored with native Athens artist Bryn Rouse to design the can art work. On the heels of current enlargement in South Carolina and Tennessee during the last 12 months, Desk Beer might be out there in restricted portions on draft and in cans all through Creature Comforts’ distribution footprint this month.
About Creature Comforts® Brewing Firm
Based in 2014, Creature Comforts is a purpose-driven, B-Corp-certified craft brewery primarily based in Athens, Georgia. The award-winning brewery has skilled unbelievable progress since its inception, increasing right into a second Athens manufacturing facility, starting development on a brand new brewery and taproom in Los Angeles, CA, and thoroughly rising its distribution footprint into strategic markets. The core lineup of year-round beers produced consists of: Tropicália®, a balanced and juicy IPA; Traditional Metropolis® Lager, a clear and crisp Lager; Automated, a vivid and refreshing Pale Ale; Athena, a tart German-style wheat beer; Bibo®, a crisp and dry Pilsner; Tritonia, a gently tart fruited Gose; and Cosmik Particles®, an intensely hopped Double IPA, along with a wide range of seasonal and restricted releases out there all year long. Located inside a former tire shop-turned brewery and taproom in downtown Athens, Creature Comforts’® Snow Tire Taproom showcases old-school memorabilia and signage from the constructing’s early days and options signature, finely balanced brews on faucet. With a objective rooted in fostering human connection and a mission to construct an industry-respected craft brewery that helps folks navigate the attractive and complicated world of beer, the brewery has made a dedication to giving again to each the native and craft beer communities. Creature Comforts’® impression initiatives vary from its sustainability efforts, which just lately led to TRUE Zero Waste certification, to its record of neighborhood impression applications together with Get Comfy, Get Inventive, and Brew for One, and its {industry} help via partnerships with the Giving Kitchen an involvement within the Brewers Affiliation.
About Giving Kitchen
Giving Kitchen (GK) is a nonprofit group that gives emergency help to meals service staff via monetary help and a community of neighborhood assets. Their purpose is to create a meals service neighborhood by which disaster is met with compassion and care. Since its inception, GK has served over 10,800 meals service staff and awarded over $7.2 million in monetary help. In 2022, Giving Kitchen was named considered one of Quick Firm’s Manufacturers That Matter.
For Extra Data:
https://creaturecomfortsbeer.com/
