A favorite of bartenders when first launched, Crown Jewels is an elevated model of Beefeater’s London Dry Gin recipe, bottled at 50% abv.
“As an elevated expression of our home model, Beefeater Crown Jewel is certainly one of my favourites throughout the portfolio on account of its full, rounded and encompassing aroma and bartenders have been banging our door all the way down to carry it again,” mentioned Demond Payne MBE, grasp distiller for Beefeater.
“To style, you get recent grapefruit-led citrus resulting in the bolder kick of traditional juniper on the crown. An extended development of heat spices and a touch of liquorice sweetness end with a reminder of deeper citrus notes.
“The botanicals are superbly balanced offering an extended, advanced flavours that excite the palate via to the end. The upper alcohol power of fifty% ABV helps and lifts the supply of the ten botanicals.”
Impressed by the jewels housed within the Tower of London, Crown Jewel is housed in a brand new ruby-styled bottle.
The discharge marks a powerful transfer by Pernod Ricard into the more and more standard premium-plus gin market.
“Beefeater Crown Jewel offers these in search of reassurance and standing from established worldwide manufacturers with one thing further particular from Beefeater,” mentioned Murielle Dessenis, international model director.
“By 2024, one in each three bottles of premium-plus Gin can be super-premium-plus and it, subsequently, made sense for us to contemplate bringing again our ultra-premium gin from our archives that had beforehand been so nicely obtained by world-renowned bartenders and connoisseurs.”
Beefeater Crown Jewel launched on 11 November in 16 international locations.
