Jameson has been busy these days. A pair months in the past, they gave us Jameson Orange, and now they’ve launched Jameson Ginger & Lime. However this time, somewhat than a brand new whiskey expression, it’s a canned cocktail.
The carbonated ready-to-drink (RTD) cocktail combines the model’s flagship triple-distilled Jameson Irish whiskey with pure ginger and lime flavors. It’s bought as a four-pack of 12-ounce cans, and every can ideas the size at 6% ABV.
Canned and bottled cocktails have witnessed unimaginable development over the previous few years. In line with IWSR Drinks Market Evaluation, RTDs confirmed the most important quantity beneficial properties in U.S. alcohol consumption in 2020, and in 2021 they outpaced spirits and wine in complete quantity. Business heavyweights like White Claw and Really have been joined by a slew of upstarts and main manufacturers alike. At the moment, you will discover lots of of various RTDs spanning arduous seltzers, questionable malt-based drinks, and craft cocktails made with high-quality spirits and mixers.
“The Jameson Ginger & Lime ready-to-drink cocktail was impressed by one in every of our all-time fan-favorite recipes, “mentioned Kate Pomeroy, Head of Innovation at Pernod Ricard North America. “Our objective was easy—to create a cocktail expertise that’s straightforward and scrumptious.”
“After two years of canceled plans, customers should have a good time with one thing further particular this St. Patrick’s Day,” added Pamela Forbus, Chief Advertising Officer at Pernod Ricard North America. She says the brand new product launch was pushed by the overwhelming demand for merchandise that may be consumed out of doors and on-the-go. It additionally coincides with Jameson’s push to make St. Patrick’s Day a two-day vacation this 12 months (March 17 and 18), after the pandemic canceled nearly all of celebrations over the previous two years.
4-packs of Jameson Ginger & Lime are out there on Drizly for $14.99.
