SymBev Inc. is constructing a brand new nationwide grownup beverage firm by way of acquisition and innovation within the craft beverage house. Important efficiency enhancements might be pushed by enhanced scale and finest enterprise practices constructed on an obsession with knowledge and consumer-focused intelligence.
Canadian and U.S. traders acknowledge the soundness of SymBev’s strategy and are clearly on board. Collection A funding has backed their first three acquisitions: Railway Metropolis Brewing Firm (St. Thomas, Ontario), CRANK Lite Lager (Oakville, Ontario) and Locker Room Lager (Toronto, Ontario) which might be mixed into SymBev’s first regional brewing hub. Collection B will open in January to fund future acquisitions and put money into new-to-market manufacturers.
“We’re centered on grownup drinks, not simply beer. Our strategy is consumer-first. We purchase and construct manufacturers that join with them throughout beer, spirits, ready-to-drink, non-alcoholic and different rising tendencies and classes,” CEO Dave Clarke explains.
SymBev’s mannequin is that the enterprise homeowners of the acquired firms turn into shareholders of SymBev. This additionally means new profession alternatives as SymBev retains and promotes expertise from the businesses they bring about on board.
CEO Dave Clarke brings over 30 years of gross sales, advertising and marketing and basic administration expertise at main corporations Bass Brewers UK, Diageo, Creemore Springs, Cowbell Brewery and Beattie’s Distillers. CFO Michael Presley has amassed over 25 years of senior expertise in client packaged items (CPG), hospitality and personal fairness with Coca-Cola, Kraft and Nabisco Meals.
Early within the planning part, they wanted expertise that was deeply invested within the craft beer group. Stephen Wealthy was the plain selection – an award-winning brewmaster with a ardour for innovation and schooling. SymBev’s new director of enterprise growth, Jack Jelinek, is among the youngest beer entrepreneurs in Canada and the founder and previous proprietor of CRANK Lite Bev Corp, the primary firm acquired by SymBev.
SymBev’s acquisition manufacturers have present communities, personalities and followings which might be an necessary a part of what SymBev needs to scale. They purpose to take care of the identification of the companies that they bring about in and construct off the fairness that’s already there, not destroy it. “For us, sustaining Railway Metropolis Brewing Firm’s legacy and preserving the corporate going ahead for the group and staff that adore it was essential,” mentioned outgoing president John Peart.
About SymBev
Established in 2021, SymBev is a Canadian grownup beverage firm that acquires and builds manufacturers throughout beer, spirits, ready-to-drink, non-alcoholic, and different beverage-related classes. We’re model builders who consider within the spirit of craft. We merge founders’ function with confirmed enterprise practices to extend model worth and speed up income development whereas sustaining the standard, identification and group of the manufacturers we purchase.
About Railway Metropolis Brewing Firm
Established in 2008 in St. Thomas, Ontario, Railway Metropolis Brewing Firm is an award-winning craft brewery that honours the town’s historical past and heritage. They brew a variety of all pure craft beers; amongst them, the gold medal-winning Black Coal Stout, Categorical India Session Lager, and Lifeless Elephant, one of many early Ontario Craft India Pale Ales.
About Locker Room Lager
Based in 2017, Locker Room Lager is designed for sports activities fanatics who wish to have a good time with their staff after the sport. It’s brewed to offer a terrific tasting, approachable beer that every one shoppers can get pleasure from at a aggressive worth.
About CRANK Lite Lager
CRANK Lite Lager was based in 2020 by two Western College Ivey Enterprise Faculty college students who have been bored with paying exorbitant costs for a superb session beer. Crisp and light-weight with solely 99 energy and three grams of carbs, CRANK Lite Lager is made for the younger grownup who needs an easy-drinking beer that gained’t harm their pockets.
For Extra Data:
https://www.symbevbrands.com/
