MELVILLE, New York – Within the spirit of giving, the Craft Beer Advertising and marketing Awards (CBMAS) has introduced that 100% of all proceeds of its new class – “Finest Beer/Brewing-related Tattoo” – will likely be donated to The Michael James Jackson Basis (MJF), a corporation that funds scholarship awards to black, indigenous, and folks of colour inside the brewing and distilling trades for a extra simply, equitable, and dynamic future.
“We’re serving to actually change the face of American brewing,” stated Garrett Oliver, Founder/Chair, MJF and Brewmaster, The Brooklyn Brewery. “We despatched extra folks of colour to Siebel Institute of Expertise final 12 months, than had attended the whole earlier decade. The MJF is all about real and lasting change.”
The choice to create the class is due to the recognition of tattoos within the beer trade.
“Tattoos are empowering, they appear superior, they usually simply make life cooler.” stated Jim McCune, CBMAS Co-Founder. “Tattoos and craft beer are synonymous. The CBMAS model is roofed in ink – from our judges to our graphics, and Crushie trophy!”
The fourth annual CBMAS Awards Competitors is now accepting beer-related advertising and marketing and design entries from across the globe (together with arduous seltzer, cider, mead, and RTD cocktails). The deadline for entries is January 27, 2023. Breweries, businesses, artists, and advertising and marketing companions are all invited to enter their greatest work.
Additions this 12 months embrace new classes, a redesigned Crushie award trophy, and plans for an in-person awards ceremony through the week of the 2023 Craft Brewers Convention in Nashville, TN.
The CBMAs is the primary worldwide awards program that focuses on excellence within the inventive and inventive advertising and marketing and packaging efforts of breweries, designers, and businesses. It has turn into the trade’s knowledgeable voice and hosts a advertising and marketing podcast – Advertising and marketing on Faucet – sponsored by EGC Group.
Houston-based Hillebrand Bev Execs returns because the presenting sponsor for the fourth 12 months in a row. New sponsors this 12 months embrace: WA-based Yakima Chief Hops, NY-based DWS Printing, AL-based Metal Metropolis Faucets, and VA-based BarTrack.
“As presenting sponsor over time, we’ve seen the wonderful work delivered from breweries and advertising and marketing professionals throughout the globe. We’re much more satisfied now of the unbelievable impression that nice advertising and marketing has on our trade,” stated Prabh Hans, VP Home Providers, Hillebrand North America.
“Full Pour is proud to associate with the CBMA’s for the 2023 awards season,” stated Bryant Vander Weerd, Founder/Inventive Director, Full Pour Media. “The work they’re doing to acknowledge advertising and marketing campaigns and inventive work within the trade is admirable and we’re completely satisfied to help such an ideal group. Cheers!”
For Extra Info:
https://craftbeermarketingawards.com/
