Napa, CA (January 11, 2023) – This yr, PEJU Province Vineyard—the household owned and operated vineyard within the coronary heart of Rutherford—celebrates its fortieth anniversary and appears forward to the subsequent 40 years by launching a brand new philanthropic initiative and neighborhood partnership, museum expertise on the property, and a sequence of occasions on the property and throughout the nation.
With this milestone additionally comes the formal transition of possession from founders Tony and Herta “HB” Peju to daughters Lisa and Ariana. An trade trailblazer, Tony Peju redefined Napa Valley 4 a long time in the past with the household’s storage tasting room—the primary of its form—as he championed the fitting of grape growers to promote their wine on to shoppers. In founding PEJU Vineyard, the Peju household broke the mould and created the Wine Nation expertise that guests know and love right this moment. With the subsequent era on the helm, PEJU continues to function with a hands-on, boutique method and a “visitor first” mentality because the Peju household seems to be in direction of one other 4 a long time of hospitality.
The Coronary heart of PEJU
To honor 40 years within the Napa Valley neighborhood, PEJU proclaims the formal launch of The Coronary heart of PEJU—a brand new philanthropic initiative to help native households via the work of The Monarch Justice Middle. A brand new Napa Valley household middle, The Monarch Justice Middle offers complete care, advocacy, and sources to all survivors of trauma and abuse. On a mission to create a safer, extra equitable neighborhood the place everybody can thrive, The Monarch Justice Middle helps the households of Napa Valley and aligns with the PEJU pillars of accessibility, authenticity, and legacy. By The Coronary heart of PEJU and in honor of the fortieth anniversary, the Peju household has dedicated to a donation of $40,000 in 2023.
“We’re thrilled to announce The Coronary heart of PEJU program and are honored to accomplice with The Monarch Justice Middle with a purpose to give again to Napa Valley and different households in our hometown,” mentioned co-owner Ariana Peju. “Household is on the coronary heart of PEJU, and we look ahead to supporting and serving our neighborhood and prospects for generations to come back.”
“The help of The Coronary heart of PEJU will enable us to enhance and develop our companies to survivors of violence in Napa County as we work with a big selection of companions to make systemic enhancements and create a safer, more healthy, and extra simply neighborhood,” mentioned Hayley Pescetti,
Director of The Monarch Justice Middle. “We’re extremely grateful to PEJU and the Peju household for highlighting our work and becoming a member of the trigger.”
PEJU will launch further donation channels via different 2023 programming, and can proceed to help the vital work of The Monarch Justice Middle via The Coronary heart of PEJU within the years forward.
PEJU Legacy Expertise
Within the spirit of bringing the previous into its future, the vineyard has introduced plans for a brand new immersive museum: the PEJU Legacy Expertise. Housed within the loft of the enduring property tower—the tallest construction in Napa on the time of its completion—the Legacy Expertise honors founders Tony & Herta Peju, the Rutherford property’s notable historical past, and the household’s expansive plans for the long run. A self-guided tour, the Legacy Expertise will characteristic household images compiled by Herta Peju—together with archives of co-owners Lisa and Ariana rising up on the property—classic memorabilia, tendencies of the time, and captures the expansion and evolution of PEJU throughout its distinguished 40-year historical past. Slated to open this summer season, the immersive timeline will cowl PEJU from its inception in 1983 via to current day operations and past.
fortieth Anniversary Actions
To have a good time this yr’s vital milestone, PEJU visitors will get pleasure from a number of latest actions, promotions, and collections all through 2023. For the primary time, PEJU Winemaker Sara Fowler will host an intimate Barrel EXP tasting occasion to share her experimental course of and winemaking philosophy, accented by skilled cooper demonstrations. PEJU Chef Nicolas Montañez will additionally put together a coursed wine and meals pairing that explores how cooking with wooden can take flavors to new dimensions.
In a brand new year-long program, PEJU will launch a particular library Reserve wine every month to commemorate its 40-year milestone. Membership PEJU may also be heading out on the highway, with member-only occasions hosted by Lisa Peju and Sara Fowler in Miami, New York, Los Angeles, and Chicago. The primary personal Membership PEJU occasion will happen on February 9 at Smith and Wollensky in Miami, FL.
To study extra about PEJU and the fortieth Anniversary, go to peju.com and observe alongside on Instagram and Fb @pejuwinery for the newest occasions, releases, and information.
About PEJU Vineyard
Located within the coronary heart of Napa Valley, PEJU Vineyard was based by trade trailblazers Tony and Herta “HB” Peju, who broke the mould and designed the Wine Nation expertise that visitors know and love right this moment. A family-owned and operated property comprising six winery estates totaling 616 acres, PEJU is now helmed by second-generation homeowners Lisa and Ariana Peju alongside longtime winemaker Sara Fowler. The Rutherford property is an ode to magnificence, in wine and artwork alike, anchored by a whimsical 50-foot tower, immaculate gardens, a curated sculpture assortment, and a shocking stained glass window from 1906. Identified for its heat hospitality and approachable exploration, PEJU crafts wines for each palette and presents distinctive tasting and pairing experiences on the property that spotlight every varietal. PEJU will have a good time its fortieth Anniversary in 2023, and extra data may be discovered at peju.com.
