- Zach Lengthy named Chief Operations Officer
- Jenna Duran promoted to Vice President of Advertising and marketing
- Creating management inside to additional technique and construct bench power
INCLINE VILLAGE, NV, January 12, 2023 – Classic Wine Estates, Inc. (Nasdaq: VWE), a quick rising wine producer with an trade main direct-to-customer platform, right this moment introduced two promotions that additional its efforts to advance its management staff, develop expertise from inside and construct better bench power. Zach Lengthy, beforehand Senior Vice President of Winemaking and Manufacturing, will now function Chief Operations Officer and Jenna Duran, previously Senior Director of Advertising and marketing, has been appointed Vice President of Advertising and marketing.
Pat Roney, Chief Government Officer, famous, “Now we have glorious expertise inside our group, and Zach and Jenna have appreciable expertise of their respective areas of accountability. These promotions each acknowledge their capabilities and management abilities whereas additionally constructing out our administration construction to help our technique for development.”
With over 20 years within the winemaking trade, Zach Lengthy joined VWE via the 2021 Kunde acquisition, the place he served as Director of Winemaking for 11 years. Earlier than becoming a member of Kunde, Zach held the position of Winemaker at Girard Vineyard. Along with his wealth of trade perception acquired via working intently with Classic affiliated wineries, growers and distributors, Mr. Lengthy holds levels in viticulture and enology from the College of California Davis (UC Davis) and a certification in viticulture from the College of Purpan in Toulouse, France. In his expanded position as Chief Operations Officer, Mr. Lengthy assumes extra accountability for all 14 property wineries and two main wine manufacturing amenities in Hopland, California (Rays Station) and Cincinnati, Ohio (Meier’s Wine Cellars). Zach has full operational oversight for provide chain and manufacturing actions with a give attention to high quality, sustainability and enhancing synergies inside VWE’s manufacturing footprint and serves on the Government Management staff.
An MBA graduate of Sonoma State Wine Enterprise Institute with greater than a decade of expertise within the wine trade, Jenna Duran joined VWE’s advertising and marketing staff with the Viansa acquisition in 2013, the place she led advertising and marketing initiatives for all DTC channels together with eCommerce, tasting rooms, unsolicited mail, promotional merchandise, and telephonic gross sales. In 2017, Ms. Duran transitioned to the wholesale enterprise, assuming new tasks on the Unique Manufacturers staff. Her collaboration with senior administration included driving innovation and new product improvement for main nationwide accounts, together with the quick rising {Photograph} Wines. Her tasks expanded to incorporate model advertising and marketing as Director of Way of life & Unique manufacturers in 2019 and Central Coast manufacturers in 2020. Ms. Duran additionally led advertising and marketing initiatives to launch Bar Canine wine nationally, supporting the expansion of the model to over 100,000 circumstances. Bar Canine is now Classic’s fastest-growing model, incomes it an Affect Scorching Prospect Award in 2021.
About Classic Wine Estates:
Classic Wine Estates (Nasdaq: VWE and VWEWW) is a household of wineries and wines whose singular focus is producing the best high quality wines and unimaginable buyer experiences with wineries all through Napa, Sonoma, California’s Central Coast, Oregon, and Washington State. Since its founding 20 years in the past, the Firm has grown to be the 14th largest wine producer within the U.S., promoting greater than two million nine-liter equal circumstances yearly. To persistently drive development, the Firm curates, creates, stewards, and markets its many manufacturers and companies to clients and finish customers through a balanced omni-channel technique encompassing direct-to-consumer, wholesale, and unique model preparations with nationwide retailers. Whereas VWE is various throughout worth factors and varietals with over 60 manufacturers ranging from $10 to $150 USD at retail, its major focus is on the quickest rising luxurious phase of the wine trade with most manufacturers promoting at over $15 per bottle. The Firm often posts updates and extra info at https://www.vintagewineestates.com/.
