Immediately, the James B. Beam Distilling Firm (JBBDCo) celebrates the launch of Hardin’s Creek™, a brand new model that may chart the continued story of the Beam household legacy, one that’s greater than 227 years within the making, via extremely restricted and uncommon releases. Hardin’s Creek is the subsequent era of boundary-pushing, premium American Whiskey impressed by the experience of seven generations of Beam Grasp Distillers.
Hardin’s Creek is an ongoing collection of annual releases, that includes a few of James B. Beam Distilling Co.’s rarest and most unusual liquids and grounded within the wealthy expertise and distilling experience of James B. Beam Distilling Co. Every set of releases will showcase the breadth and depth of the James B. Beam Distilling Co’s whiskey-making credentials inclusive of age, mixing, mash invoice, distillation, barrels, rackhouse places, and extra. This yr’s inaugural Hardin’s Creek collection will launch with two expressions: Jacob’s Effectively™ Kentucky Straight Bourbon Whiskey, a considerate mix of two ultra-aged bourbons, and Colonel James B. Beam™ Kentucky Straight Bourbon Whiskey, a fastidiously crafted younger whiskey.
“We couldn’t be extra excited to launch Hardin’s Creek, significantly after the refresh of the James B. Beam Distillery and the opening of the Fred B. Noe Distillery. This has been a very long time within the making, and I can’t wait to share it with the world,” mentioned Freddie Noe, the newly appointed Grasp Distiller of the Fred B. Noe Distillery. “Each element, from the mixing strategies to the labels, attracts inspiration from centuries of our household’s historical past, paying homage to our heritage whereas wanting in direction of our future.”
The Fred B. Noe Distillery was thoughtfully named after seventh-generation Grasp Distiller Fred Noe, with the intent of manufacturing new-to-world revolutionary merchandise as a part of the subsequent era of whiskey equivalent to Little Ebook® and Booker’s®. On Could 12, 2022, Freddie Noe was formally named the Grasp Distiller of the Fred B. Noe Distillery, introduced by his father Grasp Distiller Fred Noe. That is vital as it’s the first time in Beam historical past that there are two members of the family, working alongside each other, sharing the Grasp Distiller title on the James B. Beam Distilling Co. homestead in Clermont, KY.
Immediately the Beam identify is synonymous with bourbon, and that every one began with Johannes Jacob Beam, the forefather of America’s first household of bourbon. In 1795, Jacob Beam set down roots within the foothills of Western Kentucky. He began with a sturdy however humble effectively to attract water from a close-by creek. That water powered a mill – the mill to grind fields of corn – which fashioned Jacob Beam’s earliest mashes. That creek – Hardin’s Creek – grew to become the primary supply of his household’s enduring legacy.
