Cucielo has launched its Dry Vermouth di Torino. The brand new providing is the third launch from the Italian vermouth model, which was based by Artisan Spirits CEO Andy Holmes. It follows the launch of Cucielo Rosso and Bianco, each of which hit cabinets in 2018.
“Not solely is the Martini one of the crucial iconic vermouth-based cocktails, it’s in all probability probably the most iconic cocktail of all time, so it was at all times a pure subsequent step for us to create a dry expression designed for the serve,” stated Holmes. “Cucielo Dry is a homage to aperitivo tradition – from the number of botanicals via to the label design which is impressed by the enduring golden hour.
Constructed from Aloe Ferox, bitter and candy orange peel from Calabria, elderflower, dried Sicilian lemon peel, and cardamom, the dry vermouth delivers crisp notes of contemporary Sicilian citrus, complemented by a light-weight natural bitterness all through.
“It’s a extremely thrilling time within the historical past of vermouth because the rise of aperitif drinks globally has opened up the class to a brand new technology of drinkers, who usually are not solely having fun with vermouth in wonderful cocktails but additionally because the hero ingredient in a Spritz or easy serve,” added Holmes. “We’re additionally seeing new ranges of pleasure in vermouth amongst bartenders, who’re embracing the spirit’s complexity which is usually in comparison with that of a fragrance.
“Whereas Cucielo’s goal is to convey vermouth to fashionable drinkers, authenticity and originality sit on the coronary heart of our merchandise, our dry expression follows the revered strategies that led to Vermouth Di Torino turning into recognised in EU regulation in 2017 as a DOC appellation for its high quality and provenance”.
Bottled at 18% ABV, Cucielo Dry Vermouth di Torino is priced at £18 ($23 USD) per 500ml bottle. The liquid will roll out throughout 28 worldwide markets with drinks agency Ten Locks liable for UK distribution.
“Cucielo Dry Vermouth di Torino launches within the UK simply in time for a summer time whereby we count on Italian Aperitivo Tradition to flourish,” stated Becky Davies, head of economic at Ten Locks. “The launch represents a transparent alternative for the on-trade to get behind the buyer urge for food for the basic Martini, and the easy serve with tonic faucets into the decrease alcohol drinks development. For retailers, Cucielo is an distinctive vermouth with contemporary, premium, eye-catching branding to draw these at residence drinkers throughout the nation who want to have a good time golden hour in model.
“Cuceilo Dry Vermouth di Torino is a welcome and highly effective addition to our portfolio – we’re assured the model will win for our clients this summer time owing to its basic and massively revered provenance and modern positioning.”
For extra info, head over to the model’s official web site.
