IOWA CITY, Iowa – Massive Grove introduced a brand-new fruited wheat launch to hitch their year-round beer portfolio. Now pouring of their Iowa Metropolis, Solon, and Des Moines taprooms, Citrus Surfer is loaded with actual orange and lemon citrus at a crushable 4.8% ABV. Every taproom will function citrus-inspired culinary dishes to have fun the beer launch.
A refreshing new twist on Massive Grove’s previous award-winning wheat beers, Citrus Surfer presents followers “important drinkability,” in line with Andy Joynt, Director of Brewing. The brewery crew produced ten idea batches spanning eight months, starting with analysis and growth at their Solon pilot brewery earlier than scaling to their Des Moines system as an intermediate step, in the end crafting the beer for full-scale manufacturing on the Iowa Metropolis brewery.
“The end and aromatics have been one thing we centered on. We wished pop with the suitable citrus taste, plus a clear and satisfying end, bringing you again for an additional sip,” remarked Joynt.
The beer is anticipated to create a large wave in Iowa, giving Blue Moon Belgian White and Leinenkugel’s Wheat drinkers a extra broadly accessible, Iowa-made various.
“Though Iowa isn’t coastal, neither is it a state identified for its browsing, Citrus Surfer represents that mentality and a laid-back way of living and the moments it brings,” mentioned Bryan Farrell, Director of Built-in Gross sales & Advertising. “Iowans love to hunt out new experiences and journey, particularly within the winter months. We’re providing a call-to-action for followers to ‘Discover Your Second’ via journey and expertise giveaways.”
All through 2023, Massive Grove might be making a gift of flights, Airbnb reward playing cards for distinctive Iowa leases, and different enjoyable presents and experiences. Followers can enter to win flight vouchers to any vacation spot of their selecting, redeemable at main Iowa airports (CID, DSM, DBQ, SUX, ALO). Hold a watch out for extra waves of giveaways and experiences all through the spring and summer time months. To enter, go to biggrove.com/pages/find-your-moment.
Take a look at your favourite native beverage store to catch the closest Citrus Surfer close to you. Citrus Surfer is offered on draft, six-packs, and 12-packs at a majority of retail places throughout Iowa.
About Massive Grove Brewery
Massive Grove Brewery is among the many high craft beer producers in Iowa and ranks within the high 3% for barrel manufacturing nationally. In 2013, the brewery bought its begin as a 3.5-barrel brewhouse in Solon, Iowa and centered on freshly made craft beer and elevated pub delicacies. 4 years later, the brewery opened a 28,000 sq. foot manufacturing facility, serving as an anchor for the Iowa Metropolis Riverfront Crossings redevelopment challenge. Massive Grove has obtained a number of craft brewing medals together with a gold medal for Straightforward Eddy, its flagship Hazy IPA.
For Extra Data:
https://biggrove.com
