Spiribam, the division that oversees the spirits actions of the GBH household group, has signed a distribution partnership with Cognac Hardy within the US.
Spiribam, via its American subsidiary Spiribam USA, will import and distribute Cognac model Hardy, which is able to have a good time its one hundred and sixtieth anniversary this yr.
Grégoire Gueden, president of Spiribam, stated: “This new partnership is a shift in Spiribam’s technique since Cognac Hardy would be the first model in our portfolio not owned by GBH.
“The standard of our relationship with the Unicoop group, and the character of the partnership that we’ve expanded over time has introduced this affiliation to relevance. I do know that Hardy Cognac will naturally discover its place inside our portfolio of spirits made up of premium manufacturers,” Gueden added.
Hardy Cognac has been current within the US for generations and provides a variety of cognacs comparable to VS, VSOP bio, XO Uncommon, Legend 1863 and Noce d’Or, in addition to a group of bottles known as “the 4 Seasons”, produced in partnership with Cristallerie Lalique.
Bénédicte Hardy, fifth era of the Hardy household and ambassador of the model, will accompany the Spiribam America group to “energise a brand new dynamic in a strategic market”.
