MONTERREY, Mexico – Picadas, the primary Mexican arduous agua fresca, is now out there in 200 H-E-B shops throughout Texas. Comprised of a household recipe, Picadas combines actual fruit juice with alcohol from cane sugar to create a tough agua fresca that embodies the daring, genuine flavors of Mexico.
Picadas was based in Monterrey, Mexico in 2021 by Hugo Martinez, an area who –– like everybody in Mexico –– grew up having fun with home made aguas frescas together with his household. Martinez was pursuing an MBA at Stanford when he turned captivated by the ready-to-drink cocktail craze.
“The recognition of arduous seltzers was skyrocketing, however I shortly realized that they didn’t have the identical flavors I used to be used to,” mentioned Hugo Martinez, founding father of Picadas. “I craved the agua fresca flavors I grew up with – limonada, guava, and mango – that not one of the American ready-to-drink choices actually captured. I noticed there was a niche out there that solely a Mexican-made arduous agua fresca might fill, as a result of Mexicans by no means sacrifice taste. The concept for Picadas was born.”
Following commencement, Martinez returned to his hometown of Monterrey, Mexico and started working brewing his first batch utilizing a recipe he discovered from his grandmother.
“It was my favourite from after I was a child and is now the bottom for each agua fresca we make,” Martinez says. “The fruit and taste assorted with what was in season, however the drink all the time had the proper steadiness of bitter, candy, and tang. Plus, the recipe was easy and straightforward to copy.”
Martinez spent a number of weeks recreating the recipe with totally different Mexican fruits, fruit juices, and forms of alcohol. He shared his creations with family and friends, tweaking his elements, and strategies to include their suggestions and indulge their style buds. The overwhelming response was “más sabor” and “escarcharlo,” — extra taste, and a spicy chile rim to create distinction and depth. In November of 2021, he launched the primary batch of Picadas in Monterrey.
The model’s inventive title comes from the time period “con piquete,” colloquial Mexican slang which means “spiked” or “with alcohol.” Therefore, aguas frescas with “piquete” would then be known as aguas “Picadas” and whereas it isn’t a time period usually used, Martinez hopes that quickly “aguas picadas” might be generally used within the U.S. when referencing arduous agua frescas.
Martinez started promoting Picadas at mercados and native farmers markets in Monterrey. Because the drink gained recognition and phrase of it started to unfold across the nation, Martinez shaped strategic partnerships that acquired Picadas into shops like Vinoteca, H-E-B, Soriana, Chedraui, and different Mexican chains. Now, Martinez has partnered with Austin-based Redbud Manufacturers to increase Picadas to its first US market, Texas.
“Investing in Picadas was a no brainer,” mentioned John Ferrari, associate at Redbud Manufacturers. “We love the product and we imagine there’s a huge alternative for Mexican shopper packaged items within the US.”
Picadas is on the market in three flavors — limonada, mango, and guava — and all are made with a base of actual fruit juice (in contrast to arduous seltzers, which use a base of water). Martinez insisted on utilizing tart key limes for the limonada as a result of “that’s how Mexican limonadas are ready”, candy yellow mangos “as a result of these are the mangos we eat in Mexico and floral Mexican guavas to set Picadas aside within the RTD class.
“Glazer’s Beer and Beverage is extraordinarily enthusiastic about launching Picadas throughout our community,” mentioned Mike Gorman of Glazer’s Beer and Beverage. “This rising phase reveals nice potential within the years to come back.”
Picadas blends its juice in small batches, permitting it to retain a daring, fruit-forward taste, without having for synthetic components. The combination is then sweetened with agave, and cane sugar alcohol is added to make it “piquete.” Each 12-ounce can accommodates 130 energy and 4.5% alc/vol. Every can is accompanied by an individually-portioned packet of spicy chili salt to put on the rim and luxuriate in with every sip. Six-packs retail for $10.99 at H-E-Bs all through the Lone Star State. As the primary arduous agua fresca to be distributed in Texas, Picadas is positioned to guide the ready-to-drink market in a brand new course.
“The chance to associate with Picadas will carry nice worth to the Ben E. Keith portfolio,” mentioned Steve Olkewicz, enterprise improvement supervisor at Ben E. Keith Distributing. “Redbud Manufacturers has carried out a implausible job of bringing a high-quality agua fresca to compete in one of many quickest rising alcohol beverage classes.”
Picadas likes to have enjoyable, and this perception is made obvious by the model’s distinctive packaging. Cartoon-style art work in eye-catching colours is featured on the packing containers and cans, making Picadas a pretty addition to retailer cabinets. The packaging design can be meant to encourage customers to take pleasure in each sip, and never take issues too significantly.
About Picadas
Picadas is a ready-to-drink, arduous Mexican agua fresca made with actual fruit. The title Picadas comes from the phrase “piquete,” the Spanish slang for “spiked.”
Produced in small batches, every 12-ounce can accommodates 130 energy or much less and a 4.5% alc/vol. A packet of chili lime salt accompanies each six-pack of Picadas to take pleasure in on the rim in traditional, Mexican fashion. Picadas goals to showcase the vibrancy of Mexico with three distinctive flavors:
- Mango — Crafted with yellow mango, this candy taste pairs nicely with ceviche, guacamole, tostadas, and mezcal
- Limonada — This zesty, sour-sweet taste is made with key limes, and pairs nicely with coconut, mint, fish, and tequila.
- Guava — This tropical taste is crafted with Mexican guavas for a floral end that pairs nicely with apples, cashews, cheese, and mezcal.
Based by Stanford Enterprise College graduate Hugo Martinez, Picadas is the end result of his quest for a drink that faithfully recreates the style he grew up with in Mexico. Martinez is a serial entrepreneur who’s based a number of firms, together with Acapella, one among Latin America’s most profitable direct-to-consumer attire manufacturers. To create Picadas, he partnered with Redbud Manufacturers, a enterprise firm and funding fund devoted to supporting passionate entrepreneurs and fueling the event of disruptive shopper manufacturers.
Picadas can be found in 200 H-E-Bs all through Texas for $10.99 per six-pack.
For Extra Info:
https://drinkpicadas.com
