(BLOOMINGTON, IN) – Upland Brewing Firm, a craft brewer with brewery, brewpub and faucet home places all through Indiana, publicizes the first-ever Indiana College Athletics branded beer: Hoosier Gameday Lager. This beer, cultivated based mostly on direct suggestions from IU followers, will likely be a refreshing 4.7 alcohol by quantity (ABV) lager in a can adorned with the cream and crimson sweet stripes which have develop into ubiquitous with the IU identify. That is Upland Brewing Firm’s first brew that falls into the gameday beer class.
To create the brand new brew, Upland Brewing Firm wished to deploy an atypical strategy to making a craft beer, in order that they started a proper market analysis undertaking final November. Surveys have been offered to anybody aged 21 and over to supply enter on the beer identify, most popular taste profiles, and beer can imagery and design. Survey respondents may choose attributes they thought could be finest within the new IU-branded beer. In complete, the corporate obtained greater than 10,000 accomplished surveys, all of which have been analyzed and regarded.
“Hoosier Gameday Lager is the results of collaboration amongst 1000’s of passionate followers,” mentioned Eddie DeSalle, President of Upland Brewing Firm. “In that approach, it’s uniquely consultant of the college’s athletics program as an entire. Survey outcomes confirmed some widespread threads from followers, and we included these into this beer. The vast majority of folks wished stripes on the can design, the phrase “Hoosier” within the identify, a brew that tasted refreshing, and a average ABV. We’re excited to provide all that to them.”
A portion of Hoosier Gameday Lager gross sales will go towards IU pupil scholarships.
“Indiana College Licensing and Emblems is delighted to associate with Upland Brewing Firm on the launch of Indiana Athletics branded craft beer,” mentioned Valerie Gill, Affiliate Vice President for Enterprise Partnerships at Indiana College.
Hoosier Gameday Lager will likely be made obtainable as a restricted version draft in any respect Upland Brewing Firm places beginning at this time. In August, will probably be obtainable to buy wherever Upland Brewing Firm beers are offered, together with in bars, grocery shops, liquor shops and extra.
To be taught extra about Upland Brewing Firm, go to https://uplandbeer.com/.
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ABOUT UPLAND BREWING COMPANY
Based in 1998, Upland Brewing Firm produces and sells high quality craft beer made in Indiana. With three breweries, six brewpub and one faucet home location all through Indiana, Upland Brewing Firm is the third largest brewer in Indiana, and the producer of the top-selling India pale ale within the state, Dragonfly. Headquartered in Bloomington, Upland Brewing Firm makes use of high quality components to craft high quality, distinctive brews. To be taught extra, go to https://uplandbeer.com/ or observe them on Fb, Twitter, Instagram or LinkedIn.
