Shoppers can’t appear to get sufficient of tequila and beer from Mexico lately, however which manufacturers are rising the quickest?
Modelo Especial is the highest Mexican beer model consumed within the U.S., in line with early projections within the Beverage Data Group’s 2023 Business Overview, with an 11% improve in 2022 to just about 180 million 2.25-gallon instances.
Jose Cuervo is by far the tequila chief within the U.S., with 2022 consumption exceeding 5 million 9-liter instances — up 5% over 2021. The fastest-growing tequila among the many main manufacturers is Lunazul; it elevated 48% in 2022. The second fastest-growing model is Teremana, which rose 41%, adopted by Casamigos (elevated 26%) and Don Julio (up 23%).
Whereas mezcal consumption lags tequila within the U.S., the main manufacturers posted spectacular progress: The highest 5 mezcal manufacturers all elevated greater than 30% in 2022. The number-one model, Ilegal Mezcal, rose a whopping 86%.
An MRI-Simmons USA Nationwide Shopper Research supplies some perception on tequila preferences amongst completely different shopper demographic teams. The examine, which checked out tequila manufacturers that respondents drank previously six months, discovered that Cazadores, Herradura and Casamigos have been common amongst males, whereas Sauza, Jose Cuervo and Patrón have been most favored by girls.
Casamigos, Cazadores, Don Julio, Patrón and Sauza have been the manufacturers that the Millennials drank most frequently.
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Greater than two-thirds (67%) of respondents with family earnings of $75,000 or larger stated that they drank Casamigos tequila previously six months, in contrast with simply 7.4% of these with annual incomes of lower than $30,000. Camerena, Cazadores and Herradura additionally enchantment to larger earners, with 62%, 60% and 59%, respectively, of respondents with earnings of $75,000 or extra.
Of all of the tequila manufacturers cited, Margaritaville had the best proportion (17%) of drinkers with annual earnings of lower than $30,000, whereas 19% reported earnings of $30,000 to $50,000, and 18% have annual earnings of $50,000 to $74,000. However as with all the manufacturers, the plurality (46%) of respondents who drank Margaritaville previously six months have been from the highest-earning shopper group.
