The seventh launch from The Macallan Archival Sequence highlights a marketing campaign from 1984, telling the story of a celebration of scientists who have been invited to the distillery to style The Macallan single malt whisky for the primary time.
Euan Kennedy, lead whisky maker, The Macallan, mentioned: “Crafted to pay tribute to the magic and curiosity of The Boffins Baffled advert of the Eighties, Folio 7 is a single malt whisky which displays the enduring standing of the paintings it celebrates.”
First launched in 2015, The Archival Sequence was created to commemorate The Macallan’s print, press and movie promoting campaigns of the Seventies, Eighties and Nineteen Nineties. By gathering the tales, anecdotes, drawings and images that featured as a part of the campaigns, the sequence of particular person releases showcases how The Macallan model grew from a farmstead on the River Spey to what it’s at present.
The Macallan Folio 7 has an abv of 43% and is priced at £350. It’s accompanied by a booklet commemorating the model’s classic promoting, introduced in a book-shaped tin. Folio 7 will probably be obtainable on the market from this month when a poll opens by means of The Macallan On-line Boutique, in addition to from The Macallan Property Boutique and in chosen world journey retail.
