Monaco’s Onerous Lemonade line will develop into the Official Onerous Lemonade of UFC and the Official Canned Vodka Cocktail of UFC, offering the model with a deep degree of integration into key UFC belongings, together with reside occasions and broadcast options in choose U.S.-based Pay-Per-Views, and outstanding branding contained in the world-famous Octagon®.
UFC® AND MONACO® COCKTAILS ANNOUNCE U.S. MARKETING PARTNERSHIP
Monaco branding may also have a presence inside the Octagon in the course of the upcoming thirty first season of The Final Fighter, essentially the most anticipated within the present’s historical past, because it makes its debut on ESPN and options former UFC featherweight and light-weight champion Conor McGregor and No. 5 ranked light-weight contender Michael Chandler as coaches.
Monaco and UFC may also collaborate on unique content material that will likely be distributed by way of UFC’s widespread digital and social channels, which attain greater than 230 million customers worldwide. Moreover, the settlement gives for an annual Model Ambassador fund that may carry the partnership to life by way of appearances, content material, and inventive campaigns with UFC athletes.
“We’re proud to welcome Monaco Cocktails as an official UFC accomplice,” stated Grant Norris-Jones, UFC Senior Vice President, World Partnerships. “Buyer demand for ready-to-drink drinks continues develop, and UFC, with a median fan age of 36, the youngest amongst main sports activities within the U.S., UFC is in the most effective place to assist our alcohol and spirits companions attain these customers.”
“We’re thrilled to ask the unimaginable followers behind UFC into the world of Monaco Cocktails and amp up the viewers’s power by way of our best-selling canned cocktails,” stated Don Deubler, CEO of Atomic Manufacturers, mum or dad firm to Monaco Cocktails. “As an official accomplice of UFC, we’re honored to be part of a corporation that has revolutionized the fan expertise. UFC and Monaco Cocktails are aligned in shaking issues up for our viewers – we’re enthusiastic about our joint dedication to higher the buyer expertise by way of our partnership.”
Monaco Cocktails, which was established in 2012, are actual cocktails utterly malt-free, that includes actual spirits to supply a crisper end with a kick. Monaco created a Onerous Lemonade line, their remix of a timeless basic to serve up daring, scrumptious flavors that embody the style of summer season: crisp lemonade, juicy peach and contemporary strawberry. With two photographs of vodka in each can at 9% ABV, Monaco Onerous Lemonade shortly turned an prompt crowd-pleaser, referred to as the final word canned cocktail for daring customers on the lookout for excessive power moments.
Monaco Cocktails partnership with UFC will debut Could 1, forward of extremely anticipated occasions similar to UFC® 288: STERLING VS. CEJUDO on Could 6 and the 11th Annual UFC Worldwide Struggle Week in Las Vegas in July, the place Monaco may have vital presence. These occasions will mark the start varied mixed activations all year long.
Monaco Onerous Lemonades are presently out there at comfort shops nationwide for $2.50-2.99/12oz can.
