Greater than 165 years of heritage goes into each bottle of J.P. Wiser’s Whisky, nonetheless crafted at present by Canada’s oldest steady whisky producing household on the nation’s longest working distillery, The Hiram Walker & Sons Distillery.
We ask Gina Fossitt, Commerce and Training Model Supervisor for JP Wiser’s to inform us extra about Canadian Whisky.
Inform us a bit concerning the historical past and heritage of Wiser’s Whisky.
J.P. Wiser’s has a protracted and storied historical past. It’s the oldest, repeatedly produced whisky household in Canada, and it’s made on the longest working distillery in Canada – The Hiram Walker & Sons Distillery. J.P. Wiser himself was born in Trenton, New York. He made the transfer to Canada in 1857 to stay a British topic earlier than the onset of the American Civil Battle and to work in his uncle’s distillery. He grew to become sole proprietor of the distillery after shopping for out his uncle and his uncle’s enterprise associate.
However, earlier than he was a distiller, J.P. Wiser was an American cattle breeder. He initially entered the distillery enterprise to make sure that his cattle would have an ample provide of high-quality grains. Actually, he’s thought of a pioneer within the cattle commerce as he was the primary to export cattle to Nice Britain. He owned ranches throughout North America, together with Ontario, Texas, Kansas, and Florida, and he was an achieved thoroughbred horse breeder. His arduous work and dedication to the agricultural business significantly impacted each the U.S. and Canada and continues to take action at present by means of the whisky model he constructed.
Speak to us about what’s new on the model.
J.P. Wiser’s is thought to be a standard fashion of Canadian whisky – gentle, tender, simple to drink. The model has elevated this fashion with J.P. Wiser’s 10 12 months Previous, giving whisky drinkers high-quality whisky aged at the least 10 years at an inexpensive worth for all to get pleasure from. And it’s taken dwelling many prestigious awards since its launch!
What would you want bartenders to learn about Wiser’s Whisky?
J.P. Wiser’s represents the very best of a standard fashion of Canadian whisky, which is a misunderstood class. The grains are produced individually, which is unusual in American whisky. 100% corn whisky and 100% rye whisky which can be aged individually with a closing mix of latest oak, once-used bourbon barrels, and multiple-use Canadian casks. This provides layers of complexity and texture to this conventional fashion.
There aren’t many locations to search for Canadian whisky schooling and to be taught extra concerning the class. We’re altering that with the Eh, B, C’s of Canadian Whisky Certification, a 13-hour course that provides bartenders a full understanding of the class with knowledgeable periods to totally perceive the manufacturing, historical past and functions of the whisky. We now have over 500 graduates!
Speak to us concerning the packaging.
The brand new packaging for J.P. Wiser’s Deluxe and 10 12 months Previous steps up and tells the buyer that they’re getting a whisky that leads the cost, that stands boldly and confidently amongst its whisky friends. Nonetheless, there are delicate particulars as nicely that emulate the spirit of J.P. Wiser’s and the moments of consideration and craft that go into every mix. Easy, but daring and premium. Similar to the whisky within the bottle, it’s Correctly Achieved.
Speak to us concerning the Canadian whisky section, the place do you see it headed?
World whisky classes are rising as palates broaden and shoppers turn out to be extra curious. And J.P. Wiser’s isn’t any exception. Persons are extra curious concerning the model and the class than we’ve ever seen. I’ve folks reaching out each day concerning the Eh, B, C’s Certification, what books they will learn, and movies that I can share to allow them to be taught extra! It’s an thrilling time!
Whisky manufacturers are innovating to draw new generations of whisky drinkers, inform us extra.
The manufacturing fashion of Canadian whisky lends itself to innovation, so J.P. Wiser’s is ready as much as proceed to create fascinating whiskies as palates change from era to era. With the grains being produced individually all over maturation (no mashbills right here!), Dr. Don Livermore and his workforce are in a position to create new flavors profiles 10, 20, 30 years later. Let’s take one grain – corn – for instance… The workforce at Hiram Walker can double-column distill it creating a really gentle and tender whisky; they will single-column distill it retaining lots of huge grain and yeast traits or use different distillation types.
Then, they will take these totally different whiskies and age them in several types of wooden – model new oak giving extra caramel and vanilla notes, ex-bourbon barrels giving some dried fruit notes, Speyside scotch casks, you identify it! Consider all of the totally different taste elements which can be getting old within the warehouse that may create a brand new improbable mix some day! And, that’s only one grain. We’ve received rye, wheat, barley and a few malts getting old as nicely. Over 1.6 million barrels able to create a whisky for the brand new generations of whisky drinkers.
What’s coming down the pike for JP Wiser’s?
J.P. Wiser’s has a brand new Decade Sequence launching later this 12 months, which is bound to please! The primary one was distilled within the Eighties. The whisky is pleasant, and the packaging is gorgeous. I’m very enthusiastic about the entire sequence.
