Heaven Hill Manufacturers introduced the appointment of Elayne Duff as the brand new International Director of Advocacy.
“Elayne is a power throughout the hospitality trade and we’re thrilled to broaden her oversight throughout the total Heaven Hill portfolio,” says Kate Latts, Co-President of Heaven Hill Manufacturers.
“Her in depth expertise and memorable achievements within the spirits trade make her the proper match for main our advocacy efforts. We’re assured that her management will additional strengthen {our relationships} throughout the trade and drive our manufacturers to new heights.”
On this pivotal function, Duff will lead Heaven Hill’s strategic efforts to affect the commerce on behalf of its manufacturers via schooling, relationship constructing and strategic commerce and shopper activations in key markets all over the world.
Duff, beforehand the Director of Advocacy for Samson and Surrey, brings over 20 years of expertise within the spirits trade to, now, the total Heaven Hill portfolio of manufacturers.
“Heaven Hill has a wealthy historical past and an distinctive portfolio of manufacturers,” stated Duff. “I’m excited to carry the total depth of the portfolio underneath our advocacy technique and stay up for working with the group to proceed constructing sturdy packages that can elevate our manufacturers and have interaction our companions all over the world.”
Famend for her experience, Duff was the primary head mixologist and luxurious spirits ambassador at Diageo U.S.A. She has additionally showcased her abilities on the favored TV present, Bar Rescue, and achieved notable milestones reminiscent of graduating from the rigorous W.S.E.T. Stage 3 & B.A.R 5 Day program.
Duff’s spectacular profession contains serving because the International Supervisor of experiential occasions and schooling at Ab-InBev’s Craft Beer Division, Z.X. Ventures. As an entrepreneur, she based the extremely profitable “Beverage B.A. Academy,” an in-demand on-line coaching program for Model Ambassadors. She additionally hosts the podcast “Celebrating the Model Ambassador.”
Because the International Director of Advocacy, Duff will work intently throughout the capabilities of name groups, gross sales, and operations to align efforts for advocacy. Duff will supervise the model ambassador and business specialist groups primarily based across the US and key worldwide cities. Her function will give attention to constructing sturdy relationships with key trade influencers and executing each commerce and consumer-facing occasions on behalf of Heaven Hill’s beloved manufacturers.
