Larceny Kentucky Straight Bourbon Whiskey lately introduced new elevated packaging together with a brand new marketing campaign entitled “Seize Tonight.” The upgraded design on each Larceny Small Batch and Larceny Barrel Proof makes use of premium papers and foils to prominently characteristic the important thing and keyhole iconography the model is thought for alongside the Outdated Fitzgerald seal. The “Seize Tonight” marketing campaign is centered round the concept probably the most memorable moments occur if you let curiosity get the very best of you and take a little bit danger – very similar to John E. Fitzgerald himself.
John E. Fitzgerald, a U.S. Treasury agent within the late 1800s, used his keys to entry ageing whiskey barrels, stealing the very best Bourbon for himself. When it got here time to dump these barrels some had been unusually gentle and exceptionally easy and have become recognized across the distillery as “Fitzgerald Barrels”. This impressed the historic Outdated Fitzgerald model after which Larceny which launched in 2012. The connection between the 2 manufacturers is highlighted within the new Larceny bundle. Parts like the unique Outdated Fitzgerald seal in foil on high of the capsule and Fitzgerald’s signature on the backside of the label present the traditional model’s endorsement of Larceny. Larceny’s iconic key image has additionally acquired an improve with a sculpturally embossed foil key that takes direct inspiration from the Outdated Fitzgerald key. Wheated Bourbon Mashbill is prominently featured on the underside label, calling out Larceny’s distinctive taste profile.
Generally what’s not there may be the important thing to what’s. One of many largest options of the brand new bundle shouldn’t be seen to the bare eye. Printed with UV ink, the legend behind Larceny can barely be seen in pure gentle however maintain the label underneath a blacklight and the story is revealed. This characteristic alludes to the truth that for a few years the story of John E. Fitzgerald was misplaced to historical past. It was solely in current many years that Fitzgerald’s true identification as a Treasury Agent with a style for stolen whiskey got here to gentle. The brand new label resembles a web page ripped from the historical past books – misplaced for a few years, however rediscovered. On the again of Larceny bottles, Bourbon followers can scan the QR code taking them on to the newly up to date Larceny web site.
Impressed by John E. Fitzgerald’s act of mischief that left the world with a unprecedented Bourbon, the “Seize Tonight” marketing campaign is the model’s tackle carpe diem which inspires followers to embrace the surprising and break from routine. This marketing campaign might be prolonged throughout related TV, digital, social and on and off premise this fall.
Not like many different bourbons, Larceny is made with wheat as a substitute of the normal rye, utilizing a mashbill of 68% corn, 20% wheat and 12% malted barley. The usage of 20% wheat because the secondary taste grain is 25% greater than the main competitor, leading to distinctive smoothness. Larceny Small Batch is obtainable nationwide at a SRP of $27.99 and the brand new packaging is now transport. Particular person batches of Larceny Barrel Proof are launched nationally on an allotted foundation thrice yearly at a SRP of $64.99 and might be bottled within the new packaging beginning this fall.
GSN’s Remarks: Wealthy, properly appointed nostril of mellow oak char. Clean and comparatively gentle entry with a tangy and candy chunk good for matching with BBQ. The physique is medium-thin and the flavour has the entire expectations of a wheated bourbon. A pleasant on a regular basis whiskey that checks all of the packing containers. GSN Ranking: A-
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