In only a few weeks, Negroni Week 2024 will start from September 16-22, and as soon as once more, bars and eating places around the globe will come collectively to have fun the traditional Negroni whereas elevating cash in assist of Sluggish Meals ‘s mission foster a extra equitable and sustainable world of meals and beverage.
Cash raised by means of Negroni Week donations will assist Sluggish Meals’s ongoing initiatives around the globe in addition to the Sluggish Meals Negroni Week Fund. With a worldwide footprint, Sluggish Meals has chapters and initiatives in international locations and cities around the globe, and it is a company with roots in Italy, the birthplace of the Negroni. Sluggish Meals represents the ethos of Negroni Week to domesticate neighborhood and search a higher world for all by means of hospitality, and we’re thrilled to have the ability to assist their transformative work, and to construct on the greater than $5 million that Negroni Week has raised for charitable causes thus far.
Imbibe has been proud to supply Negroni Week since 2013, and we’re comfortable to as soon as once more be joined by Campari as our presenting sponsor. “We’re past excited in regards to the return of Negroni Week,” says Michele Porta, International Channel and Buyer Advertising and marketing Director for Campari, which can as soon as once more shall be donating $100,000 to Sluggish Meals. “Because the official sponsor of Imbibe’s international charity initiative, at Campari we pleasure ourselves on supporting and celebrating the business that continues to boost the bar of mixology and of our beloved Negroni. The Sluggish Meals Negroni Week Fund from final 12 months noticed some wonderful professionals and tasks being awarded in order that they will additional deliver a constructive contribution to the hospitality and beverage sector. Along with Imbibe and Sluggish Meals, we sit up for extending our dedication as we increase a toast to Negroni Week 2024.”
We’re additionally thrilled to as soon as once more companion with Aviation American Gin because the official American gin of Negroni Week and to announce that the model shall be making a donation of $50,000 to Sluggish Meals. “We’re delighted to proceed our partnership with Imbibe’s Negroni Week, honoring the legacy of this beloved cocktail whereas supporting Sluggish Meals’s mission to create a extra sustainable and equitable future in meals and beverage,” says Ricky Collett, International and US Model Director for Aviation American Gin. “We’re proud to share the graceful, versatile style of our gin with cocktail lovers all over the place, uniting the commerce neighborhood and elevating a glass to a terrific trigger with an Aviation American Gin Negroni in hand.”
Venue registration for 2024 is open on the Negroni Week web site, so if have a restaurant or bar concerned with taking part, head to negroniweek.com to register. The deadline to register is September 13 at Midday PST.
The Negroni Week Store can also be open, and the official 2024 Negroni Week T-shirt is now obtainable as effectively a barspoons, hoodies, napkins, and aprons and socks. You’ll want to get your favorites earlier than they promote out! A portion of gross sales for all the merchandise goes in the direction of our Negroni Week Giving Associate, Sluggish Meals.
Keep watch over your inbox for extra of the most recent updates and particulars in regards to the upcoming festivities and prepare by mixing your self a Negroni!
