ATLANTA and HAMILTON, BERMUDA, Sept. 17, 2024
The Coca-Cola Firm and Bacardi Restricted as we speak introduced an settlement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail!
BACARDÍ Combined with Coca-Cola RTD will probably be accessible in a number of markets around the globe, with the preliminary launch deliberate for choose European markets and Mexico in 2025.
“We’re persevering with to develop our portfolio as a complete beverage firm, together with within the rising alcohol ready-to-drink market,” mentioned James Quincey, Chairman and CEO of The Coca-Cola Firm.
“This new relationship with Bacardi Restricted helps our strategic growth, and we stay up for the introduction of BACARDÍ Combined with Coca-Cola subsequent yr.”
“We’re excited to convey collectively two iconic manufacturers so that buyers might get pleasure from some of the world’s hottest cocktails – first invented generations in the past with BACARDÍ rum and Coca-Cola – in a high-quality, handy format,” mentioned Mahesh Madhavan, CEO of Bacardi Restricted.
“By way of this relationship, we are going to develop our attain and accessibility in order that much more shoppers of authorized consuming age can get pleasure from this traditional BACARDÍ rum and Coca-Cola cocktail.”
BACARDÍ Combined with Coca-Cola RTD packaging will function two of the world’s most recognizable world logos. Household-owned Bacardi was first established in 1862 in Cuba earlier than shifting to Bermuda, whereas Coca-Cola debuted in 1886 in Atlanta.
This isn’t the primary time the 2 manufacturers have come collectively. In 1900, the Cuba Libre cocktail was invented utilizing BACARDÍ rum, Coca-Cola and lime on the American Bar in Havana. The mixture of the most-awarded rum and the world’s hottest comfortable drink stays among the many high bar calls globally.
Cans will embrace clear duty symbols stating that the drink is to be loved solely by shoppers of authorized consuming age. BACARDÍ Combined with Coca-Cola RTD will adhere to accountable advertising and marketing practices held by The Coca-Cola Firm and Bacardi Restricted.
The worldwide benchmark for alcohol beverage quantity (ABV) is 5% however will range relying available on the market.
About The Coca-Cola Firm
The Coca-Cola Firm (NYSE: KO) is a complete beverage firm with merchandise offered in additional than 200 international locations and territories. Our firm’s function is to refresh the world and make a distinction. We promote a number of billion-dollar manufacturers throughout a number of beverage classes worldwide. Our portfolio of glowing comfortable drink manufacturers consists of Coca-Cola, Sprite and Fanta. Our hydration, sports activities, espresso and tea manufacturers embrace Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our vitamin, juice, dairy and plant-based beverage manufacturers embrace Minute Maid, Merely, harmless, Del Valle, fairlife and AdeS.
We’re always reworking our portfolio, from decreasing sugar in our drinks to bringing revolutionary new merchandise to market. We search to positively influence folks’s lives, communities and the planet by way of water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions throughout our price chain. Along with our bottling companions, we make use of greater than 700,000 folks, serving to convey financial alternative to native communities worldwide. Be taught extra at www.coca-colacompany.com and comply with us on Instagram, Fb and LinkedIn.
About Bacardi Restricted
Bacardi Restricted, the world’s largest privately held worldwide spirits firm, produces, markets, and distributes spirits and wines. The Bacardi Restricted portfolio contains greater than 200 manufacturers and labels, together with BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and glowing wines, CAZADORES® 100% blue agave tequila, and different main and rising manufacturers together with WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur.
Based greater than 162 years in the past in Santiago de Cuba, family-owned Bacardi Restricted at present employs greater than 8,000, operates manufacturing services in 11 international locations and territories, and sells its manufacturers in additional than 160 markets. Bacardi Restricted refers back to the Bacardi group of corporations, together with Bacardi Worldwide Restricted. Go to http://www.bacardilimited.com or comply with us on LinkedIn or Instagram.
