New packaging brings a style of Texas to cider followers nationwide
AUSTIN, Texas, September 24, 2024 – Austin Eastciders, Texas’ favourite cider and the Southwestern crew behind the nation’s largest impartial cider producer Blake’s Beverage Firm, pronounces a dynamic replace to their packaging, marking the primary model refresh within the firm’s 11-year historical past.
The very best cider is made in Texas, and the brand new on-package imagery is designed to attach customers on to the cidery’s vibrant hometown of Austin, Texas, with a brand new look that’s pleasant, welcoming, charming, vibrant and humorous–identical to Austin. New cans and cartons are rolling out now with the identical nice liquid Austin Eastciders is understood for.
“It was time to reimagine the model, and our precedence was sharing our love of Texas with customers nationwide,” stated Andrew Blake, CEO of Blake’s Beverage Firm. “By means of this concept of ‘beverage tourism,’ we predict Texans and non-Texans alike might be drawn to the authenticity represented by the brand new packaging, characterised by a loud, lighthearted, vibrant fashion that promotes good instances.”
The up to date packaging provides a style of Texas, that includes vibrant illustrations with colourful characters and distinctive patterns consultant of every thing Austin is and loves: meals, tradition, individuals, music and the outside. Texas Brut Tremendous Dry Cider (4.2% ABV), for instance, now boasts a pink, white and blue can spangled with the Lone Star, which invitations cider drinkers right into a dynamic scene from a traditional Texas rodeo. The illustrative design brings Texas cider to life by daring, colourful, energetic imagery.
A pacesetter within the quickly rising cider class, Austin Eastciders was lately named Austin’s Greatest Native Alcoholic Beverage model by The Better of Austin awards, which rejoice the most effective and brightest in a metropolis chock full of fantastic manufacturers and drinks. Austin Eastciders, which was based in 2013 and joined the Blake’s Beverage Firm crew in 2023, ranks among the many nation’s High 10 promoting cider manufacturers with distribution in 22 states all through the Northeast, Southeast, and Southwest.
Together with a powerful connection to their hometown, the Austin Eastciders crew is understood for his or her fruit fermentation experimentation, evident of their latest launch, Rico Tepache. Tepache, a centuries-old favourite initially made with corn and modernized to pineapple, is historically served in clay mugs known as Cantaritos. With a contemporary twist, greater ABV, and a fridge-friendly format, Rico Tepache supplies all of the heritage of its ancestry with up to date flavors that attraction to right this moment’s bev alc shopper.
“As a result of Tepache is produced from pineapple as a substitute of apples, it demonstrates a foray into an exploratory “fourth class” of beverage innovation, designed to attract in—and captivate—an untapped phase of beverage customers,” stated Blake. “We’re keen to interrupt into this class with additional improvements, and the brand new packaging is just the start of a daring new chapter for Austin Eastciders.”
