Ole Smoky Distillery, one of many fastest-growing spirits firms within the U.S., is collaborating with Jason Kelce, a Tremendous Bowl Champion and seven-time Professional Bowl participant who can also be an investor in Ole Smoky, for the 2024 “C’mon Increase The Jar” 360 advertising marketing campaign.
Kelce, taking up the position of “self-appointed workforce captain,” will spotlight his entertaining method and strategies whereas selling Ole Smoky’s various vary of inventive and flavorful moonshine merchandise. The marketing campaign will primarily characteristic video content material filmed on the distillery in downtown Nashville, and can embody extensions throughout the advertising combine together with, in-store point-of-sale, social media and print executions.
After formally retiring from the NFL following 13 seasons with the Philadelphia Eagles, Jason Kelce is stepping again into the highlight as Ole Smoky’s self-appointed workforce captain. His pleasant, fun-loving character, mixed with the hardworking status he constructed as a middle, completely aligns with Ole Smoky’s genuine and artistic branding. This collaboration opens up quite a few alternatives for fulfilling tailgate experiences for sports activities followers nationwide. The “C’mon Increase The Jar” marketing campaign, which performs on the phrase “increase the bar” whereas highlighting Ole Smoky’s iconic mason jar packaging, encourages shoppers to make use of Ole Smoky merchandise of their tailgating cocktails as they rejoice the return of considered one of soccer’s most cherished gamers.
“After my departure from the NFL, I’m grateful to be welcomed with open arms as Ole Smoky’s official workforce captain for the 2024 soccer season,” says Jason Kelce.
“I sit up for bringing our workforce to victory, along with having some enjoyable and elevating consciousness of Ole Smoky’s inventive and scrumptious merchandise.”
In celebration of the return of fall and tailgating season, followers can go to considered one of Ole Smoky’s 4 distillery places, collaborating bars and eating places throughout the nation or the marketing campaign microsite for an Ole Smoky tailgate cocktail recipe record impressed by Kelce and the tailgate expertise.
“We at Ole Smoky are thrilled to affix forces with our newly self-appointed workforce captain Jason Kelce, who embodies the values of exhausting work, dedication, and authenticity – qualities which might be on the coronary heart of our model,” says Robert Corridor, CEO, Ole Smoky Distillery.
“Collectively, we sit up for bringing our distinctive Tennessee spirit to tailgates throughout the nation, celebrating the wealthy traditions and vibrant tradition that Jason, Ole Smoky, and considered one of our nation’s favourite pastimes signify.”
The Ole Smoky model was launched in 2010, shortly after Tennessee legalized the distillation of moonshine in 2009. As the primary authorized moonshine in East Tennessee, the model has grown quickly over the previous 14 years. The corporate now employs greater than 600 folks, makes a variety of moonshines and whiskeys in 4 distillery places throughout the state, and hosts greater than 5 million guests yearly. Ole Smoky formally introduced a strategic funding from Patricof Co, the New York-based personal funding platform for elite skilled athletes, in March 2022, bringing about alternatives to accomplice with world-renowned athlete purchasers representing all main U.S. sports activities, together with Kelce.
For extra data on the “C’mon Increase The Jar” marketing campaign, go to www.cmonraisethejar.olesmoky.com. For extra data on Ole Smoky and its merchandise, go to www.olesmoky.com.
About Ole Smoky® Distillery LLC
Ole Smoky is the main distiller of premium moonshine on the earth, the main craft distiller within the U.S. and the primary federally licensed distillery within the historical past of East Tennessee. Based in 2010, Ole Smoky’s roots are traced to the Smoky Mountains’ earliest settlers, households who produced moonshine with enduring pleasure and Appalachian spirit.
Ole Smoky has been acknowledged on the Inc. 5000 Listing of the quickest rising personal firms in America for 5 consecutive years – 2020, 2021, 2022, 2023 and 2024, in addition to receiving the 2023 Shanken Communications’ Influence Sizzling Model Award, a number of 2024 Development Model Awards from Beverage Data Group, and the 2023 PRpercentF the Journal Distillery of the 12 months award.
At this time, Ole Smoky’s over 25 inventive moonshine flavors and 17 creative whiskey flavors could be present in all 50 states, 20 nations and on the firm’s 4 famed distilleries in Tennessee: The Holler and The Barrelhouse in Gatlinburg, The Barn in Pigeon Forge, and sixth & Peabody in Nashville.
For extra data, go to www.olesmoky.com and observe Ole Smoky on social media @olesmoky.
